SocialPilot

FEBRUARY 6, 2024

Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Hubspot

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. Without using up too many resources, brands can publish videos that evoke emotion. More User-Generated Content (UGC).

Trends 101

Trends Marketing AI Video Marketing Work Management 101

B2B Marketing Traction

OCTOBER 12, 2011

He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Quality, online content (even if it was written years ago) is the key to getting found online today. What kinds of content will fuel your online marketing machine? Here are some ideas: Blog posts.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

KoMarketing Associates

JANUARY 2, 2018

As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Writing on the Web

DECEMBER 1, 2010

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. And, if you haven’t already, connect with me on LinkedIn …). And this is true whether the professional plans to ever actually make connections on LinkedIn. Why is this LinkedIn profile so important?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

KoMarketing Associates

DECEMBER 5, 2017

2018 is the year to dedicate more resources to video marketing — or allocate marketing dollars to get started if you haven’t yet. To capture consumer attention in 2018, brands need to be sharing their stories on social media, as platforms like Facebook and Instagram offer access to huge audiences ( 2.1

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Transparency. Contact New Incite today.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. Sometimes B2B marketing is seen as cold or uninteresting.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. In particular, law firms should focus on developing sticky, resourceful content that is useful to the reader – i.e. a prospective client.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Sprout Social

JULY 19, 2022

Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. How to use hashtags on Facebook.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? Our Services. See Our Work. Who We Are. Contact Us.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Also, keep in mind who will be featured in your videos.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

EMagine B2B Blog

JANUARY 24, 2014

With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. Content marketing creates interesting and engaging content that attracts prospective buyers to your products. Brevity is key, but so hard to do.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. According to Pew Research Center , 68 percent of all adults in the United States use Facebook. Ad creation is another aspect of B2B marketing that necessitates a human touch.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Don’t limit yourself to the top five social networks either.

Social Media 52

Social Media Work Management Marketing Management Class 52

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? And that’s just the beginning of his bio. Michelle Blanc.-

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Martech Advisor

JANUARY 3, 2020

With such massive outreach, YouTube marketing remains a priority for marketers wanting to promote their products and services. Jeff Abston’s ‘YouTube Growth Hacking’ is a step-by-step guideline to YouTube marketing for beginners as well as intermediate users of this video channel. All the best!

Social Media 135

Social Media Social Marketing Media Planning 135

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. At the same time, you should be pursuing questions that users aren’t necessarily asking your business directly, but relate to your product(s) or service(s). Support Content Marketing Efforts. What does your audience like?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Martech Advisor

AUGUST 21, 2019

Typically, every blog post, video, or piece of online marketing content will carry an embedded share button. When a user clicks on this, to share the post on Facebook, LinkedIn, or Twitter, the unique UTM contained within the button lets you track the traffic source and perform accurate marketing attribution.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Parse.ly

SEPTEMBER 26, 2022

Product analytics tools. Online publisher Slate realized this when it wanted to get everyone on its team aligned around the goal of engaging readers to build a loyal audience. To do this, it needed audience data to be more accessible to product managers, journalists, and analysts. Usability (UX) analytics tools. Kissmetrics.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. 10 of the Best B2B Facebook Pages.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Proper Evaluation and Allocation of Resources.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

AUGUST 1, 2017

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. As covered last month, Salesforce’s The “State of Marketing” report discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics. LinkedIn for B2B Digital Marketing.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

Webbiquity

JULY 15, 2014

Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Data Tracking becomes a Strong Online Marketing Asset. Clayton can be found on LinkedIn and Google+.

Work Management 100

Work Management Marketing Management Allocation Marketing Analytics Tools 100

KoMarketing Associates

NOVEMBER 29, 2018

I encourage all companies that operate online to research the factors that go into a site’s search ranking and work to optimize their site according to those.”. Facebook, in particular, was a go-to resource for business content among B2B audiences. Looking back on this, I think this may have been slightly misworded.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

JUNE 2, 2016

To do this type of analysis, we use a combination of resources. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Here are a few resources to get you started. Additional Resources From KoMarketing.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

JULY 12, 2012

by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. To help those considering any online marketing tool (not just marketing automation ), I thought I would write a list of the 12 most important things to look for when purchasing.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Online Marketing Features 48

Webbiquity

MAY 30, 2010

Highly creative take on Santa’s marketing and business brilliance, from branding (the red suit is instantlyrecognizable) to human resources (who’s ever heard of an unhappy elf?). Jimmy Kimmel explains how late pitchman Billy Mays is able to keep selling products even after his untimely passing. Hard to Categorize.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Navigate the Channel

MARCH 29, 2024

B2B customer journeys are molded by both online and offline media use, now more than ever. Your customers and prospects want access to product and service information when they want it, which means they search online at their convenience. Include your LinkedIn, Facebook, Instagram, YouTube or other social media details, too.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

Optinmonster

MAY 8, 2023

This ultimate guide will walk you through planning your online business from just a dream to launching and growing. You’ll find lots of resources and ideas if you want to dig deeper. What is an Online Business? You’re probably familiar with big-name online businesses like Amazon, eBay, or Google.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

KoMarketing Associates

AUGUST 14, 2014

Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. It’s important to gather the messaging keys of the organization and what makes their product unique from the rest of the industry’s offerings.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120