Oktopost

JULY 2, 2020

Phone call, email, LinkedIn? With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram. When you are trying to reach a potential new customer, how do you do it?

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). The Lessons.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Adobe Experience Cloud Blog

AUGUST 10, 2017

When looking at interactions with your audience on Twitter, it is more important to care about the quality of the engagement rather than the quantity especially since the different types of engagement do different things for your business. What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Only B2B

JULY 5, 2023

According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation. By utilizing platforms like LinkedIn , Twitter, and Facebook, businesses can amplify their reach, engage with prospects, and promote valuable content to generate demand.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

Adobe Experience Cloud Blog

APRIL 13, 2018

For example, your tone will be more professional on LinkedIn than on Twitter. Mint also has a dedicated support account on Twitter and frequently hosts live money chats on Facebook. They frequently post quotes with soothing imagery on Facebook and Twitter.

Social Media 134

Social Media Media Thought Leadership Marketo 134

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Social Data & Marketo Engage. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. Facebook and Google ads. Facebook ads, on the other hand, are a bit more “dangerous” field to play in because it’s very easy to lose track of how much you’re spending.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

APRIL 11, 2018

Are you one of the marketers who started to panic when Facebook said organic reach would dwindle (more than it already has) for business pages? Facebook, Twitter, Instagram, LinkedIn—these companies don’t owe us anything. Have you started to make the shift to story as the core of your marketing?

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

JULY 13, 2018

This lets you develop integrated communications to reach the same person, for example, via Facebook, Twitter, other social channels, and personal and business email. For example, LinkedIn uses machine learning (the ability of machines to teach themselves from data they collect) to power its smart replies recommendation engine.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Launch Marketing

SEPTEMBER 16, 2020

LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts. 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook and 36% via Twitter, so utilize those free tools to capture your leads and activity.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. In fact, there are more people on Facebook then not on Facebook. You need to do more than create a page on Linkedin or Facebook. 70% of customers complaints on Twitter go unanswered. My head is spinning. Actually, they do.

Marketo 48

Marketo Social Media Media Buzz 48

EMagine B2B Blog

AUGUST 28, 2018

Featured in Wired, Hubspot, Marketo and Entrepreneur of Fire, she is a true catalyst in the digital marketing world. To keep up with all the latest and unique ways emagine is not your typical agency, follow us on YouTube , LinkedIn , Facebook , Twitter and Instagram today.

SEO 76

SEO Enterprise Management B2B Thought Leadership PPC 76

Adobe Experience Cloud Blog

DECEMBER 17, 2009

So here at Marketo we did a quick list, of our views and misses and targets and hits. On LinkedIn, on Facebook, on blogs, on Twitter, Your prospects finding you is all the sweeter. Holiday wishes from your friends at Marketo. Tags: Modern B2B Marketing holiday Marketo.

Marketo 48

Marketo Lead Scoring Lead Ranking Demographics 48

Adobe Experience Cloud Blog

DECEMBER 11, 2018

In addition to featuring specific trips for sale, Intrepid Travel also has a link on its Facebook page that goes directly to reviews others have posted about their trips with Intrepid. Nearly 50% of consumers are viewing videos each day on Facebook according to Forbes. Add Videos and Photos. Understand Your Audience.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

AUGUST 11, 2017

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. I follow over 10,000 people on Twitter. When I open my Twitter feed, it can feel like the whole world is talking to me at once. My content curation used to be 100% manual. COST: Free with paid plans available.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2011

by Maria Pergolino LinkedIn’s Newest Feature: InMaps. This Beta test from LinkedIn Labs has serious potential for B2B marketers. LinkedIn has a little-known, relatively new feature that may have the potential to increase the power of your professional network. There are a few reasonable restrictions. Have you tried InMaps?

Linkedin 48

Linkedin Features Word of Mouth Network Marketing 48

Marketing Insider Group

NOVEMBER 17, 2014

Twitter Handle. Twitter Handle. LinkedIn Marketing. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. PageRank (Normalised). jeffbullas. Jeff Bullas. GerryMoran. Gerry Moran. BrennerMichael. Michael Brenner.

PageRank 100

PageRank Paid Search Agency Content Marketing Brand Identity 100

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

The ABM Agency

MAY 26, 2023

Leveraging Social Media Intelligence Social media platforms like LinkedIn, Twitter, and Facebook provide a wealth of information about companies and individuals: LinkedIn Sales Navigator: Use this tool to find key contacts within an organization by job title or function. How effective is account-based marketing?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Paid Social Media : Paid advertising via social media channels such as FB, Twitter, LinkedIn, Instagram paid ads. They then sent videos via Twitter congratulating each company on their standing in the Magic Quadrant.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Like any good company, Facebook is constantly adapting and changing to the world around us. Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years. How will our strategy need to adapt in order to stay ahead?

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Conversica

OCTOBER 28, 2019

Awards include Fast Company Top Ten Most Innovative AI Companies in the World 2019, Deloitte Fast 500, San Francisco Business Times Fast 100, Marketo Technology Partner of the Year 2019, and as a Gartner Cool Vendor, among many others. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. So what can be done to help the sales teams? The New “Buying Process”. “No Use Insight To Prioritize Leads.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Hubspot

JULY 5, 2021

The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube. Additionally, this hosting site connects with other tools you might be using for marketing software, including HubSpot or Marketo.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Oktopost

DECEMBER 13, 2020

LinkedIn’s research indicated that 87% of sales and marketing leaders believe that collaboration between the marketing and sales teams enables business growth , and 85% believe that alignment across the sales and marketing teams is the best opportunity they have for improving their business performance.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform).

Social Media 100

Social Media Media Case Study Case Studies 100

Heinz Marketing

JANUARY 3, 2018

LinkedIn Sales Navigator. Slideshare. Content Curation. Social Media Management. Little Bird. SproutSocial. Lead Generation. Seamless.AI. Lead Management & Nurture. CRM & Sales Management.

Godaddy 43

Godaddy Marketing Analytics Tools Work Management Zoominfo 43

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

JANUARY 18, 2012

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns. LinkedIn Content Description. were female.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. Pawan Deshpande (Curata) - CEO of Curata.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

The Effective Marketer

JANUARY 27, 2014

Marketo : Here’s a nice designed webinar page. Most of Marketo’s webinars follow the same design style with the webinar title at the top, the date and time clearly stated upfront (time is in both PT and ET), a short copy with three bullet points and simple registration form on the right asking just the basics.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Adobe Experience Cloud Blog

OCTOBER 19, 2010

With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success. Showing an active wall displays current interaction and interest on the Facebook page.

Facebook 48

Facebook Tips B2B Business 48

Content4Demand

OCTOBER 3, 2018

Slack Drives Customer Engagement, Service, Via Twitter. Slack leverages Twitter as a two-way communication platform to engage with current and prospective customers. On most days, the Slack Twitter is awash with relevant videos, articles and more, and the Slack team is constantly responding to comments from other Twitter users.

Social Media 40

Social Media Brand Identity Branding Media 40

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120