Adobe Experience Cloud Blog

JANUARY 18, 2012

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns. LinkedIn Content Description. were female.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Here are some of the most important sales and marketing alignment statistics you should know: 50% of sales time is wasted on poor prospects SalesHub. So what can be done to help the sales teams? The New “Buying Process”. “No

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Adobe Experience Cloud Blog

JUNE 6, 2018

Earn 10% more likes on our next 20 Facebook posts. ? Increase share counts on LinkedIn by 15% in the next six months. ? Number of followers. ? Number of likes. ? Number of shares. ? Number of brand mentions. Run some advertising A/B tests to determine a target audience for each channel.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Schubert B2B

FEBRUARY 5, 2019

Suddenly, you’re flooded with statistics. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Social media: visits from social media websites like Facebook and Twitter. But then you log in. Impressions.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Adobe Experience Cloud Blog

APRIL 7, 2015

Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. Even a 10% improvement in the top stage can double or even triple the number of prospects that convert into customers.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Schubert B2B

FEBRUARY 5, 2019

Suddenly, you’re flooded with statistics. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Social media: visits from social media websites like Facebook and Twitter. But then you log in. Impressions.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Darn it, Google you win again. Blog title.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

DECEMBER 7, 2011

Q: If I have a large following on a Linkedin group , how does one monetize it when it is growing by two dozen a week? Make amazingly relevant content, share it with the group, and give them ways to engage with you across multiple platforms (LinkedIn, blogs, your website, etc.). Q: Facebook I believe is great for B2C marketing.

Enterprise Management 48

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 48

Anyword

SEPTEMBER 29, 2021

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). This includes a visual editor and built-in platform security measures. Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

While digital marketing efforts in social channels, for example, won’t immediately tie to ROI you can show correlation between social statistics such as ‘Likes’ and increased traffic to the website from Facebook. Next, dive into analytics to determine what visitors from Facebook are doing on your website.

RSS 48

RSS Marketo Correlation Paper 48

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. LinkedIn) An ABM strategy can boost marketing revenue by 208%. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. billion.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Adobe Experience Cloud Blog

JANUARY 12, 2012

Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 Taking a step away from mobile for a moment, this statistic proves that social media is not just a viable but essential part of any B2B lead generation strategy. LinkedIn enjoyed a near 70% boost (more than 5.5 by Jason Miller.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Adobe Experience Cloud Blog

DECEMBER 21, 2010

Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. It takes more than opening accounts on LinkedIn, Twitter or Facebook. Why Most B2B Social Media Marketing Fails (And How To Fix It) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 19, 2012

Facebook 74%. LinkedIn 72%. The Worldcom study also unearthed some interesting statistics on which B2Bs are leveraging social more. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The numbers show how the top channels fared: Twitter 85%. Youtube 69%. Corporate Blogs 60%.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Not only does this give customers and prospects faster results, it gives marketers valuable statistics for B2B social media campaign strategies. Consider integrating other networks and content platforms including: Facebook, B2B blogs and LinkedIn. Other networks. Some allow automatic or scheduled updates from or to Twitter.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

AUGUST 30, 2011

web users have Facebook accounts (Source iStrategy Labs). Some 43 percent of users will “like” a brand on Facebook, and there is at least a 17 percent likelihood of purchase (Source: MarketingProfs). In the second quarter of this year, LinkedIn members grew to 115.8 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Adobe Experience Cloud Blog

AUGUST 22, 2011

B2B marketers can appeal to a prospect’s Logos by using news, statistics or facts in their copy that will appeal to a reader’s sense of rationality. Social networking sites such as LinkedIn and Facebook provide the opportunity for rapid discourse between individuals in a field. Next is Pathos, the emotional side of reasoning.

B2B Marketing 48

B2B Marketing Planning B2B Marketing Mix 48

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Making sure that our sales reps are aware of these statistics puts them in the best position to win the sale and that is why it is given such a great deal of attention.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Onalytica B2B

APRIL 20, 2016

Measurement, analytics, statistics, quantification, optimization – these are the stuff of proven strategies. Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Today’s marketing, whether online or off, must be a scientific art (or an artistic science, either one).

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Metadata

DECEMBER 15, 2020

If you don’t know your cost-per-lead or don’t have a demand model, connect with me on LinkedIn, and I can help get you started. We have high ROI when the offer is delivered using conversation ads on LinkedIn and negative ROI when the offer is delivered using traditional, direct response ads on Facebook and LinkedIn.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Adobe Experience Cloud Blog

JUNE 25, 2018

For example, the blog you’re reading right now, Marketo’s blog, has over 20 different topic categories and nearly 50 internal bloggers. They rely on statistics, research, and experience in all of the content they share. Whether the incentive is swag, gift cards, or a trophy of some sort, employees like (and deserve!)

B2B Thought Leadership 133

B2B Thought Leadership Content Thought Leadership Marketo 133

Adobe Experience Cloud Blog

AUGUST 4, 2017

Here are some stats to consider as you vet social media channels for your organization/brand: Facebook. adults) use Facebook. Facebook remains the most-used social media site by Americans 12 and up. Facebook users are engaged users — 76% log on daily, including 55% who do so several times a day. Statistic Brain.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Hubspot

NOVEMBER 18, 2020

Facebook Custom Audiences – The platform allows you to target custom audiences through website visitors and people who have already engaged with your Facebook ads. To track website visitors for audience customization, you need to add Facebook pixel to your website. Social Media Lead Generation Statistics. Crazy Egg ).

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Valasys

DECEMBER 2, 2019

Nothing is more important for B2B marketers than to learn from a broad array of concepts and strategies for latest & relevant B2B facts & statistics, seeking inspiration for new content or simply looking to match pace with the latest trends. Learn more : How to Generate B2B Leads Using Facebook in 2020.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Vidyard

JANUARY 6, 2022

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Video Analytics Statistics 2.5.1 Online Video Statistics 2.7 Mobile Video Statistics 2.8 Video Email Statistics 2.9 Video SEO Statistics 2.10

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Heinz Marketing

MARCH 25, 2019

And in fact, even companies like LinkedIn are evolving it beyond digital. Twitter was evolving, Facebook, people were using it more, and I saw it as two things. And in fact, even companies like LinkedIn are evolving it beyond digital. And so we’re evolving it towards digital. That’s all that it is. Phone, email.

Top of Funnel 63

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 63

Adobe Experience Cloud Blog

FEBRUARY 25, 2014

Last December alone, Americans watched over 50 billion online videos, and statistics show that landing pages incorporating video convert over 80% better than those without. Here are two different videos posted to Marketo’s Facebook page. When sharing your videos on social, make sure your videos will play in social streams.

Video Marketing 48

Video Marketing Landing Pages Marketo Eye-Tracking 48

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Have a new statistic that shows the opportunity is growing faster than ever? Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. Link to your enewsletter, blog, Tweets and linkedIn profile from your email signatures. Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. This can work for any marketer.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. This can work for any marketer.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

AUGUST 16, 2016

These outlets typically provide the statistics you need to first calculate the ROI of placing an ad with them. Facebook, LinkedIn, Target) offer excellent targeting options. With paid advertising, you directly pay the channel that you’re advertising on for access to their audience. Workforce Marketing: 10%.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

21 Tips & Other Impressions from the Marketo User Summit , October 14, 2010 Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Duplicate your Twitter Strategy on Facebook. Some of the statistics include: the world’s most popular online brands.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

SEPTEMBER 15, 2010

Visitors can rate posts and you also get click statistics. For example, (at last check) in the social networks category , three times as many (67 to 22) people loved ecademy as hated it, while more than twice as many (18,163 to 8,632) hated Facebook as loved it (not that Zuckerberg is terribly worried). Share this on Facebook.

Social Media 100

Social Media Budget Programs Tools Media 100

Webbiquity

SEPTEMBER 10, 2012

Started in Statistics Department and moved to Administration (HR) for 5 years. Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. Been there ever since.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Started in Statistics Department and moved to Administration (HR) for 5 years. Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. Been there ever since.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Repurpose it for different channels: Use a well-performing blog post as a conversation topic in LinkedIn groups to get your ideas in front of a new audience and to learn what your target audience has to say about the topic. Co-Brand/Co-Author Your Ebook. Let us know in the comments below!

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

SnapApp

APRIL 7, 2016

Also great for adding some flare to certain statistic displays without having to go full infographic. Visually provides custom-made infographics that make your statistics pop. Design made quick and easy. I use Canva every day for creating header and body images, just like the ones you see on this blog. Why tell when you can show?

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48