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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Marketo blogging basics. We didn’t stop there.

Marketo 48
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

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3 Steps to Executing a Flawless Influencer Marketing Campaign

Adobe Experience Cloud Blog

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes).

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Top Enterprise Sales Tools to Adopt in 2022

Vidyard

Facebook Video Statistics 3.2 LinkedIn Video Statistics 3.4 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 Facebook Video Length 1.3 LinkedIn Video Length 1.4 Sample Research Questions 3.2 Overall View Count 3.2 Ask Questions 3.2.4

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What to expect when you’re expecting #MarTech next month

chiefmartech

You can view all MarTech sponsors and exhibitors and the floorplan layout for more details. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you. 38 Educational Sessions at the Intersection of Marketing, Technology & Management.

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The 17 Best Social Media Management Tools

Webbiquity

Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Google Review Count: 437. ” — SnapApp.

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Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.