Biznology

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What’s up with B2B Marketing in Argentina

Biznology

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. Buyers now have anonymous access to product information. Please explain.

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The 10 most fascinating people in B2B marketing in 2018

Biznology

Jill Rowley, longtime martech sales leader (Salesforce, Marketo) and pioneer in the field of social selling, shared a big idea at the FlipMyFunnel conference. Olle Leckne, a Stockholm-based LinkedIn advisor, has created a clever lead generation process for appointment setting with highly refined audience targeting. Intriguing. .