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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. Sure enough, when I finally connected with Marketo SVP Products and Engineering Steve Sloan, he revealed that the mobile data is being managed through a new custom objects capability – one that Marketo didn’t announce prominently because they felt Marketing Nation attendees wouldn’t be interested. Well, maybe a little.)

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). Here is an example of an A/B test we recently ran on LinkedIn using dark posts. My solution—dark posts!

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. Many sites are embracing the use of bold images and visuals to merchandise their content, including the new Facebook Timeline , LinkedIn Today, and Mashable. The Old Design. But first, here’s what the old design looked like.

Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. How will they do this? Send Me to France!

Evangelizing a Content Marketing Program

in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. The hotel giant.

PPC for LinkedIn, What’s the Difference?

Modern B2B Marketing

Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. So we went back to the drawing board and decided to try LinkedIn advertising. Is LinkedIn the right audience? . Remember that LinkedIn is a networking tool for Professionals. And guess what? It’s no wonder.

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How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns. At first glance, LinkedIn’s main usage appears to be during the workweek across the U.S., were male. Links.

Contagious Content: Facebook Posts That Get Shared Like Crazy

Modern B2B Marketing

Brian is the author of three social media books including “The Like Economy”, “LinkedIn For Business” and the bestselling “Facebook Marketing” He has appeared on Bloomberg TV and in The Wall Street Brian is a keynote speaker, stand up and improv comic and has an awesome dog named Brad Pitt. Are you attending Marketo Summit next week? Clever.

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Does Facebook Work for B2B Lead Gen? Hell Yes!

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement

Modern B2B Marketing

He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, You have to be like a scientist.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. million. million. million. million.

Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman We are halfway through our first day at Marketo User Summit. In fact, 81% of adults use social media, and many of them are on these networks for business purposes.  In fact, there are more people on Facebook then not on Facebook. You need to do more than create a page on Linkedin or Facebook. My head is spinning. Take it away Jay! Think again.

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LinkedIn’s Newest Feature: InMaps

Modern B2B Marketing

by Maria Pergolino LinkedIn’s Newest Feature: InMaps. This Beta test from LinkedIn Labs has serious potential for B2B marketers. LinkedIn has a little-known, relatively new feature that may have the potential to increase the power of your professional network. recent creation called InMaps offers a visual representation of what your LinkedIn network looks like.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

What Does B2B Social Media Success Look Like?

Webbiquity

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Objectives. Expanded social media following (e.g.,

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Here’s the real issue for B2B, though: a small percentage of your customers or prospects will connect to you on Twitter or LinkedIn or Facebook but 100 percent of them will, at some point, visit your website. Here is a terrific infographic from our friends at Marketo about how relevance and retargeting works for re-engaging customers who may have strayed. Let me help you out.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. 2. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable. Look for.

The Hidden Costs of Content Marketing

B2B Marketing Unplugged

Marketo, Hubspot and Eloqua have been making noises about them for years. Why, there’s LinkedIn, Facebook, Twitter, Pinterest, Tumblr, Google+ (yes, that’s still a thing), YouTube, SlideShare, blogs, online communities, websites and that guy you met on the plane who wants you to know his Candy Crush scores. Tired of whiny sales people who don’t know how to close? Curation.

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This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

Junta 42

We also take issue with Mark Zuckerberg’s assertion that Facebook ads will soon become a welcomed part of the giant social channel’s user experience. Zuckerberg talks about the crowding of ads vs. content (21:54): At a recent Vanity Fair event, Facebook CEO Mark Zuckerberg was asked whether he’s concerned about advertising crowding out content. This week’s show. Walter Thompson.

Is Social Media Going to Kill Email?

Modern B2B Marketing

Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate.  A study by the advertising research company Nielsen showed that nearly 25% of the time Americans spend online is spent on social networks, an increase of 43% over the previous year. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Publish content and landing page URLs through Twitter, Facebook and LinkedIn. Encourage recipients to share marketing content on Facebook, Twitter and Google+. Where Do I Start? dynamics.

B2B Social Media Planning Needs Focus

Social Media B2B

from Marketo. Who Uses Facebook, Twitter, LinkedIn, & MySpace? The most obvious is the leveling off of growth of Facebook and Twitter, but of greatest interest is the clarification of who is using the Social Media tools. New LinkedIn Plugins for Companies to Use Now. LinkedIn has been on a blistering pace in the past year with a bunch of new updates. Communications Facebook LinkedIn Social Networks TwitterEvery Thursday night or Friday morning I begin looking for several posts from the week that I want to share in a Friday post.

[Video] The Social Media Lead Generation Trick You Need To Know

Modern B2B Marketing

Dark posts are ads that you can create and promote without having to publish them on your company’s Facebook timeline or LinkedIn page. Facebook and LinkedIn both offer this feature (although on LinkedIn it’s called “Direct Sponsored Content”). And I totally get it. So, what’s the answer? Dark posts. Enter, Dark Posts. How have you used dark posts?

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. think content personalization is the biggest opportunity into 2016 for B2B Marketers.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!

Writtent

Contagious Content: Facebook Posts That Get Shared Like Crazy. You will find advice on how to do it with real examples based on Marketo’s research. Among other creative marketing ideas you use, it is smart to share photo albums for your offline events, and it is also effective to encourage your fans to like or share your Facebook stuff for community building.

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

B2B Marketing: Facebook vs. LinkedIn. B2B Marketing: Facebook vs. LinkedIn. LinkedIn? Facebook? Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top. The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix.

Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Modern B2B Marketing

In fact, Brandlive reports that 79% of businesses perceive live video as a more authentic way to connect with audiences, and users are 10x more likely to comment on video than other forms of media, according to Facebook. Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. Captivate Your Buyers.

What’s New in Social? Video Takes Center Stage

Modern B2B Marketing

According to TechCruch, Facebook now sees 8 billion average daily video views from 500 million users and Snapchat users watch 6 billion videos every day. YouTube recently rolled out a mobile live streaming feature on their app which allows you to broadcast live footage and chat with your audience, similar to other social platforms like Periscope and Facebook Live. . and Japan.

Holiday Greetings from Marketo, in Verse

Modern B2B Marketing

So here at Marketo we did a quick list, of our views and misses and targets and hits. On LinkedIn, on Facebook, on blogs, on Twitter, Your prospects finding you is all the sweeter. Holiday wishes from your friends at Marketo. Tags: Modern B2B Marketing holiday Marketo Two weeks before 2010. Just a click to enter, no wink and no nod.

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The 6 Best Slideshare Decks on Content Marketing

B2B Marketing Insider

That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare. Not to be outdone by their competition, the folks at Marketo use the visual storytelling power of slideshare to show the impact of marketing with visual content. Visual Content Marketing: Capture and Engage Your Audience from Marketo. Did I miss any great ones?

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Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

based slide hosting service owned by LinkedIn. Organizations and individuals can upload presentations, infographics, documents, and videos; slide decks can then be viewed on the site itself, on hand-held devices, or embedded on other sites (to, for example, boost an existing LinkedIn profile). It even has the ability to integrate with marketing automation software such as Marketo.

The ROI of Paid Social Media Ads

Modern B2B Marketing

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Facebook Promoted Posts. Facebook Advertisements. LinkedIn Advertisements.

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My thought leadership interview at Marketo

Fearless Competitor

Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers.  Here are the questions Marketo asked, along with my answers: (Marketo) How did you first get started with online B2B Marketing and what do you like best about it? decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored. For instance, I have a slide share presentation on Linkedin entitled “What is a fearless competitor?” 

My thought leadership interview at Marketo

Fearless Competitor

Recently, Marketo — a marketing automation company with an extremely popular blog contacted me and invited me to share my expertise in B2B demand generation with their readers.  Here are the questions Marketo asked, along with my answers: How did you first get started with online B2B Marketing and what do you like best about it? This is why most businesses need to use multiple social media channels.  I believe every B2B company today should have a really well done FaceBook Fan page.  Her tongue in cheek answer was “Al Gore invented the internet.” .

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Facebook, LinkedIn, and Twitter). For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. 4. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it?

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Share this on Facebook. Share this on LinkedIn. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Digg this!