Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. .”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Ø LinkedIn is 2-4% average and. Ø Twitter is just.05%. What is Pinterest?

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. I love LinkedIn. ” So SMS is really powerful.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

AUGUST 8, 2023

LinkedIn is the top social media platform for B2B buyers regardless of age, not surprisingly. Younger and older buyers alike ranked Facebook and Instagram among their top channels, and both groups ranked Twitter at #5.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. Facebook long ago lost its cool factor.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

MARCH 16, 2021

B2B marketers focus on LinkedIn; B2C marketers make more use of platforms like Pinterest and TikTok. Both use Facebook and YouTube. TikTok influencers and YouTube influencers ), most are active across multiple networks (particularly Facebook on the B2C side and LinkedIn for B2B influencers).

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. There might be a bottleneck.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

APRIL 19, 2022

Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Aura is a good example of community building with their Facebook group. Social media is a great channel for community growth. Image source: Goaura.com.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

SEPTEMBER 20, 2021

Some of the most frequently used are LinkedIn Advertising, Google Ads, and Facebook Ads. For example, social platforms like LinkedIn give brands granular ad targeting capabilities based on company size, industry, location, job role, and more factors. You can use various platforms to post advertisements online.

Lead Generation 270

Lead Generation Tactics Sales Qualified Leads Generation 270

Webbiquity

FEBRUARY 6, 2024

This can be effectively achieved by using a collaborative sharing dashboard like Agorapulse to handle multi-level social media sharing on Twitter, LinkedIn, and Facebook. You can also use these images in your email newsletter.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

JULY 18, 2023

The top social media marketing platforms (whether for influencer or brand content) are: Facebook (64%) Instagram (58%) YouTube (57%) Twitter (43%) LinkedIn is tops with only 33% of marketers, though it’s by far the top social network for B2B marketing.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. Image credit: Austin Distel on Unsplash. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Guest post by Samantha Waites. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Any business can easily create attention-grabbing multi-media posts; there’s no need to create boring announcements or status updates.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

NOVEMBER 2, 2021

No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn. If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn.

Social Media 325

Social Media Tips Media Network Marketing 325

Webbiquity

APRIL 25, 2019

On Facebook, blog posts longer than 1,500 words often receive 22.6% Images are essential as well, as they account for 75-90% of Facebook advertising efficiency. LinkedIn, on the other hand, accounts for 80% of B2B leads, compared to 13% from Twitter and 7% from Facebook. Social Media. more likes. Video Marketing.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Webbiquity

FEBRUARY 21, 2023

The Wrap You can connect with Pavel on LinkedIn , find out more about the platform at BuzzGuru.com , and follow the brand on Facebook , Twitter , and LinkedIn. When you have the right people to lean on, your business will rise despite any difficulties.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

FEBRUARY 8, 2022

Stephen: Don’t laugh, but I am one of those who spam people on LinkedIn. I try to be authentic, not spammy, but LinkedIn has been effective. Direct messages on Facebook to my network have been effective, too. They can go to LinkedIn , we’re on Twitter , or visit us on our website at CultureBooster.com.

Work Management 272

Work Management Marketing Management Startups CAN-SPAM 272

Webbiquity

JUNE 15, 2021

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” A common question we get is how is this different from LinkedIn or Clubhouse.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

AUGUST 6, 2020

B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. 18 Facebook Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

MARCH 23, 2017

1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Content Publishing Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

NOVEMBER 5, 2019

Many B2B marketers still consider social media marketing primarily a strategy for B2C companies, with the exception of LinkedIn and, to a lesser extent, Twitter. For most B2B companies, potential customers use the following: LinkedIn. Facebook is quickly becoming the second-most popular B2B social network.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

OCTOBER 10, 2017

For example, let’s say you are running Facebook ads. Everyone knows that LinkedIn is integral to managing B2B relationships. LinkedIn reported that 57% of their engagement is happening on mobile. New Kinds of Advertisements. The world of mobile offers unique and specialized advertising opportunities.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

NOVEMBER 9, 2021

Social Media Account Profiles (Especially LinkedIn). Use the 160 characters Twitter allows, the 2,000 characters LinkedIn permits, and whatever number of words or characters Facebook provides this week to communicate your UVP and expand on your brand or product differentiators to the extent possible.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Setting up individual Facebook event pages can be a good way of facilitating engagement before, during and after the event, and can help you to gain at least some idea of how many people are likely to visit your exhibition stand.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

MAY 16, 2023

If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. Please share your insights in the comments below, on Twitter , or on LinkedIn. They are designed for different purposes, as noted. But it’s not a UGA replacement.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

OCTOBER 4, 2022

Organic social media: Traffic to your site from links in your social media profiles and posts on LinkedIn, Twitter, Facebook, Pinterest, and other social networks. Platforms like Instagram and YouTube are more effective for branding than traffic generation, though they can provide some visits when used creatively.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

JUNE 22, 2021

Do they congregate on specific forums, or LinkedIn or Facebook groups? What associations do they belong to? Do they care more about industry analyst’s opinions (enterprise software) or software review sites (SMB tools)?

Buyer Personas 321

Buyer Personas Enterprise Management Marketing Automation Services Work Management 321

Webbiquity

FEBRUARY 28, 2023

Platforms like LinkedIn, Twitter, and Facebook offer expanding opportunities for B2B businesses to connect with potential clients in a way that is both professional and personal.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Facebook is the largest social network with more than 2.5 Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. billion active users.

Tools 232

Tools Social Media Social Networks Work Management 232