ViewPoint

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Five Ways B2B Marketers Can Get the Most from Facebook

ViewPoint

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. They prefer LinkedIn, a professional network that's all about getting business done. Your Facebook presence needs to be fun, conversational and provocative.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units. This is hardly a rejection of social media or even Facebook. It’s hard to believe.

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Good Reads for B2B Marketing - More CMO/CIO Alliance

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LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field. When published, that connection or company would be notified they have been mentioned.

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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Then go on Facebook and let your friends and family know. Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. But in sales, you’re out in the cold if you don’t have a browser open to LinkedIn. LinkedIn is more buttoned up.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. And that person has a name, a face and probably a LinkedIn account. Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? People are.

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Tweet Less and Talk More

ViewPoint

Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. They will not take your cold calls or read your form emails, nor do they want to hear from you on LinkedIn. That’s our job. Relationships Still Rule in Sales.

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PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

ViewPoint

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. LinkedIn: www.linkedin.com/in/ardathalbee. It doesn’t develop naturally; it takes work. Twitter: @ardath421. Stay Tuned.

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