Smashmouth Marketing

SEPTEMBER 4, 2009

LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. Look at the other top experts in the Lead Generation section of LinkedIn. Fast Company Blog - share an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 26, 2008

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? Spam Followers I (on Twitter, Facebook, etc.): Spam Followers II (on Twitter, Facebook, etc.):

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

MAY 8, 2009

Marketing and sales management should educate sales teams on the ins and outs, tips and tricks of using systems such as LinkedIn , Twitter and Facebook for sales. General consensus: LinkedIn and Twitter for business. Facebook for personal. The exception are Facebook Fan Pages for companies, products and brand presence

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

APRIL 9, 2010

Post it on Facebook , LinkedIn , Twitter and any other place your status resides. When you get home, or during quiet time at the event, send LinkedIn invites. Some recommendations to those of you attending, and even to those that aren't, on how to get the most out of a live event: Announce that you are attending. Don't cluster.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

APRIL 9, 2010

Post it on Facebook , LinkedIn , Twitter and any other place your status resides. When you get home, or during quiet time at the event, send LinkedIn invites. Some recommendations to those of you attending, and even to those that aren't, on how to get the most out of a live event: Announce that you are attending. Don't cluster.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

DECEMBER 20, 2008

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? Spam Followers I (on Twitter, Facebook, etc.) : These are funny in my opinion.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Here is the second in a series of Thought Leader Interviews for MarketingSherpa. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 10, 2008

remember that love is temporary, Facebook entries last forever." Tags: interviews socialmedia marketing linkedin twitter christopher. Chris is a fellow in-your-face marketer who for years has been successfully packaging his own personal style and professional being: "business is social. business is personal. that's the point.

Opinions 100

Opinions Social Media Personalization Media 100

Smashmouth Marketing

DECEMBER 21, 2008

Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. You and I were on a con call the other day and the topic of Facebook came up. When I think of Facebook, all I can see are my teens posting pictures of them and their friends at parties. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

JUNE 14, 2010

Data - Most data sources (Jigsaw, LinkedIn, etc.) Follow Colleagues - That applications engineer from Calgary that you met last year with all the great opinions on how to demo software, follow that guy -- he's a wealth of knowledge. allow you to create RSS feeds on specific searches.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 23, 2010

LinkedIn Groups. Be it Facebook, twitter, LinkedIn Groups, or your blog. Just follow the HubSpot marketing machine for how they spread the Orange Kool Aid and built a large and loyal tribe of inbound marketers. Build an online community. Create buzz. Most buzzers love to be pumped up socially. Invite two friends.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20. greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20. Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. Saleschannels : Sales 2.0

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. nedelsha : RT @annekeseley : All Sales 2.0 sales b2b sales.

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

JANUARY 21, 2010

Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. that means Facebook and ESPN too). Don't dial until the list can be worked top-to-bottom in one sweep without a struggle. Use them to work smarter.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Smashmouth Marketing

AUGUST 19, 2009

I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ). What I'm advocating is for Demand Gen Alignment.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ). What I'm advocating is for Demand Gen Alignment.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 1, 2009

I know a salesperson who exclusively relies on Linkedin for finding prospects. Today, salespeople break the ice by reciting what they've read on the customer's wall on Facebook. Just last month I received an IM message on Facebook about a business opportunity. A week later this translated into a $6,000 deal.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

I know a salesperson who exclusively relies on Linkedin for finding prospects. Today, salespeople break the ice by reciting what they've read on the customer's wall on Facebook. Just last month I received an IM message on Facebook about a business opportunity. A week later this translated into a $6,000 deal.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?) Are traditional media outlets dying?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JUNE 30, 2009

Generations of families are connected on Facebook. Professional networks are reaching beyond the Kiwanis club and the golf course with LinkedIn. Clash, Know Your Rights Engage | ORM's video: Tags: society socialmedia marketing facebook twitter drivel. Social Media, on the other hand is. Social Media is so much more than Punk.

Social Media 100

Social Media Media Television marketing Barriers 100

Smashmouth Marketing

JUNE 28, 2009

Generations of families are connected on Facebook. Professional networks are reaching beyond the Kiwanis club and the golf course with LinkedIn. Social Media, on the other hand is. Competitors are having open discussions on twitter and even re-tweeting each other. Non profits and causes are thriving due to social media.

Social Media 100

Social Media Media Television marketing Barriers 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

SEPTEMBER 23, 2009

jepc : Genoo chose not to blog, but to create microsite [link] & promote it in their own LinkedIn Group #sherpab2b09. MarketingSherpa : Albee: Creating a LinkedIn group gives you a great list: Genoo's enewsletters to LinkedIn Group members avg. Landing page conversion #sherpab2b09. 19%-44% CTR. sherpab2b09.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100