Paul Gillin

JANUARY 2, 2015

Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. Numerous studies have shown that organic posts by Facebook pages are reaching only a tiny fraction of the audience they used to. 20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

JUNE 26, 2014

The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” Most people probably think of Facebook or Twitter, but not of blogs, customer review sites, video and other tools that also come under the social media umbrella.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JUNE 29, 2011

Element14 is trying to position itself as “Facebook for engineers,&# and they’re doing a heckuva job. The site is organized in “chapters&# by platform – Facebook, LinkedIn, Ratings and Reviews, QR codes and the like – and presents really useful tutorials in a step-by-step format, many including video.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. “It was about returning value and time to our sales teams for their time invested.”. Familiarity Breeds Intent.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JULY 15, 2011

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. Social maps – or diagrams of relationships across social platforms – sound good in theory, but are nearly impossible to create on a broad scale.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

FEBRUARY 7, 2011

Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own. The section headlined “CareOne + Social Media: The Measurement&# on the successes page devotes substantial attention to five challenges of measuring social media ROI.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MAY 27, 2010

Those early outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 13, 2011

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin, a New York-based event marketing specialist who has answered an incredible 25,000 questions. Maskin refers to himself as “Mr.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 6, 2012

The suite can also dig into publicly available profile information to add filters by location, profession or any other data that is publicly available on Facebook or Twitter. About the only major source Gnip doesn’t have is LinkedIn, which keeps its profile information close to the vest.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

NOVEMBER 8, 2011

Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors. Southwest Airlines and Dell Computer encourage customers to lodge complaints on their company Facebook pages and address nearly every one. How do you think the recruiting business will be changed by this?

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

FEBRUARY 27, 2013

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. In contrast, I think Facebook is increasingly a place for backslapping and trash talking without the means to sustain meaningful conversations. I agree completely.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

JUNE 24, 2010

This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. These metrics can also be used to estimate the value of retweets by certain popular members. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. Facebook was the big loser in this survey. 500 after for years.

Social Media 50

Social Media Studies Media Linkedin 50