Customer Experience Matrix

JANUARY 22, 2014

On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Data from those sources, as well as the built-in CRM functions, can be used to create campaign segments.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 25, 2012

Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

FEBRUARY 5, 2015

Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Apparently (and I’m taking Acxiom’s word on this), this data is publicly available from most social networks ( Twitter , Facebook , MySpace , LinkedIn , Plaxo and some more specialized ones) once you know someone’s email address.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JULY 9, 2010

Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. Sources can include social media, news feeds, patent registrations and RSS subscriptions. This is a critical advantage for many marketers who lack priority access to those resources.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JUNE 19, 2015

It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. Content building was more impressive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JULY 3, 2013

Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results. But this is still far from the process automation that adds great value to other micro-business systems. The Web site builder is much more robust.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JULY 27, 2009

The new feature is a desktop widget that creates short versions of such links so they can be added to social media responses such as a Twitter post, Facebook page or blog comment. These links are typically placed in an email created by a salesperson or marketer. This both is and isn’t a big deal. That’s a very small step.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. System scope also extends to inbound marketing.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JANUARY 24, 2015

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. The system scans Twitter, Facebook and LinkedIn for mentions and can make automated replies when it finds something. But social media are for interactions, not broadcasts.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 29, 2010

The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JANUARY 3, 2013

Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. These are currently used within the data management functions and matching algorithms. They will be soon applied to select offers for Web personalization.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

MAY 11, 2011

The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Silverpop's form builder handles this quite elegantly, without requiring the user to embed rules or a scripting language. social sharing. Content can include sharing buttons for a wide range of other systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

APRIL 17, 2013

The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. Clients specify blogs to follow, which receive similar treatment. Additional data comes from standard sources such as business directories and from special databases requested by clients.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120