B2B Marketing Traction

OCTOBER 6, 2011

A client came to me and said one of their customers told them, “You need to be on Facebook!” Until that time their only use of Facebook had been cursory – to connect with family and follow news about their grandkids. What do their customers do on Facebook? How well do you understand your customers?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

AUGUST 23, 2013

They figure if they’re on Facebook they’re experts. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. Yet, only 37% of marketers felt their Facebook efforts were successful. Plus, social media is kid stuff, right?

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

JUNE 4, 2012

For example, on LinkedIn you can get a weekly email digest of comments from discussion groups, individual emails per discussion, or no email. Facebook has intricate settings, even allowing you to receive notifications when friends “tag” you in photos. and how frequently you get notifications.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

OCTOBER 16, 2012

LinkedIn, Facebook, or Twitter? 150 followers on Facebook? 100 followers of your LinkedIn Company Page? The plan should identify what will be done, where you will do it, how, who will do it, when and how much it will cost. Where are your target audiences? What tasks do you have to do to have a presence? What will it cost?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

AUGUST 19, 2011

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. How often will you update LinkedIn? Facebook update s: 2-3 per week. LinkedIn Status updates : 5 per week. If you fail to plan, you plan to fail. How many blog posts will you write each week?

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

DECEMBER 13, 2011

In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. Post a status update on LinkedIn and Facebook once a day. You can have a credible presence online and spend about two hours a week if you blog, Tweet, update LinkedIn, Facebook and Google +.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

NOVEMBER 8, 2013

When Facebook did its disasterous IPO, the company made money but investors didn’t do so well. Immediately after the IPO, Facebook stock values dropped 17%. If Facebook wasn’t about putting revenue first before it’s IPO, it certainly is now. That’s LinkedIn. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

JUNE 22, 2011

Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. At the show Facebook and Twitter provide good coverage in addition to YouTube. Update Facebook company page live from show (automate by forwarding Tweets to FB).

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Ramp up your LinkedIn profile. Create a Facebook company page.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Our client had a decent Facebook page, but there were two or three duplicate pages for the organization. Facebook’s philosophy is if you are a fan you can set up a page.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JUNE 23, 2014

Do they spend a lot of time on Facebook and follow your content there? Others like LinkedIn and Facebook require that customers accept your invitation. You can also provide places for customers to share with other customers, such as online discussions on LinkedIn or Facebook Groups, Twitter chats and more.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 26, 2011

If your logo has a landscape or horizontal format, when you try to apply it to your Facebook company page, it doesn’t display very well. The Problem with Online Logos.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

JANUARY 23, 2013

Get the reach data from your weekly Facebook Page statistics email update. Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Track # of fans (number of people who Like your page) and reach. Track # of subscribers as well as views.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

JUNE 28, 2012

I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more. So, I created categories for Facebook and LinkedIn. As I wrote more and more blog posts, I began to add categories based on reader demand.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

DECEMBER 9, 2014

If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. What’s appropriate? This is part of knowing your audience.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 18, 2011

Online, strategically, on LinkedIn, Facebook, Twitter and more. I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.”

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

DECEMBER 16, 2014

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. By telling the world what values your company stands for. People buy based on their emotions. They want stories. They want meaning.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

DECEMBER 17, 2013

Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Websites that are linked to from social media sharing sites perform better in search results. The more others share about you and your content, the better your website performs.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. Email marketing is an excellent way to stay in front of buyers once they find you.

B2B Marketing 100

B2B Marketing Planning Branding Brand Identity 100

B2B Marketing Traction

JUNE 14, 2013

So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

It was something about that moment ( the POPE TWEETED? ), plus the fact that young people have left Facebook in droves to move to Twitter where they can follow people and comment with ease (and with more privacy/anonymity). Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MAY 11, 2015

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( 3 New Promotional Campaign Ideas. Selfie stick video or photo social media campaign.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

OCTOBER 12, 2011

Tweets, LinkedIn and Facebook status updates. Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? Here are some ideas: Blog posts. Press releases. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. My presentations on social media are intended to help people manage their time investment in social media so they see a way to participate and get results. No, no, no!

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

MAY 30, 2014

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. Your brand has one voice, one look and feel, one persona that comes across every time. Transparency. Don’t hold back your story.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

MAY 24, 2013

What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. Some people took our advice and began populating the same messages everywhere.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. A tag cloud which displays themes that the blog posts cover. Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

APRIL 17, 2013

The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. According to the Optify survey, Twitter leads have a higher conversion rate than organic search.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Not only do people not have ( not make? time to read, they are bombarded with information ( thanks, Internet! ) and most are using smaller devices.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Save the 4th dimension for Facebook.” ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that).

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Save the 4th dimension for Facebook.” ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that).

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

NOVEMBER 8, 2012

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. Pinterest secret boards allow us to do this online, more efficiently, and with a collaborative approach.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MAY 3, 2011

It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100