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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

We set a date, schedule a few announcement emails leading up to it, and a bunch of people register. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. No image, just one line of text and a call-to-action button.

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Facebook Ads Library- What it is and how to use it

Valasys

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. It was then followed by magazines, journals, radio and television. . 2004 – Facebook was launched.

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6 Amazing Ways to Use Facebook Local Awareness Ads

Hubspot

Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. This is an example of Facebook's Local Awareness Ads. In order to help businesses share that story to the correct audience, Facebook created Reach Ads.

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Unriddled: Facebook's Redemption, the 'Meaning' of Search Engines, and More Tech News You Need

Hubspot

Oh, and Facebook might be making a real difference against misinformation. The Facebook user data breach by analytics firm Cambridge Analytica might be several months behind us, but Facebook CEO Mark Zuckerberg's testimony before Congress was just the beginning of the U.S. Facebook's Assault on Misinformation Shows Improvement.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. Advertising is purely promotional, with your brand voice leading the way.

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Kicking Things Up a Notch with Lifecycle Marketing

Spiralytics

Marketing was once restricted to flyers, newspapers, billboards, magazines, and TV. Today, marketing is a Facebook page, a lead magnet, or an Instagram Story.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Here was a chance to learn by talking to practitioners on the leading edge and earn a few bucks and a byline in the process. Related articles.

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