ViewPoint

SEPTEMBER 17, 2013

Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business. Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

SEPTEMBER 17, 2013

Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business. Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

APRIL 3, 2014

Our smartest, tried-and-true tool for business development, lead generation, and deal closing has always been ourselves. Joanne Black is America’s leading authority on referral selling—the only business-development strategy proven to convert prospects into clients more than 50 percent of the time. : How People, Not Technology, Seal the Deal.

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

ViewPoint

APRIL 10, 2014

According to research done by Forbes, businesses lose 46 hours and 53 minutes before they pick up the phone and call a lead and only make 1.3 call attempts before abandoning the lead and moving on to the next. They can be found on Twitter and Facebook.' Mike Kamo is the VP of marketing for Strideapp.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

ViewPoint

FEBRUARY 16, 2012

Why is it so difficult to generate actual leads and sales using social media in the B2B world? I learned how investment and property management firm, Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube. He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. SEO Agency.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. The next PowerViews will be with James Obermayer of Sales Lead Management Association. It doesn’t develop naturally; it takes work.

Content 120

Content Storytelling B2B Sales Linkedin 120

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation. Inside sales.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

DECEMBER 12, 2013

Data can make the difference between these mistakes and well-executed campaigns with clear visions of target personas, which can lead to successful first calls or meetings. Back to Big Data. So what can you do? How do you turn this noise into value?

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Cable 120

ViewPoint

JANUARY 11, 2011

It won’t be as much about number of leads as it will be about number of forecast opportunities. Lead scoring and lead nurturing will move from art to science. Also, lead nurturing allows the prospect to self educate without the need for a constant human touch. Social media has leveled the playing field.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

JANUARY 31, 2013

Because prospects and customers see meaningless cold calls as wasteful interruptions, successful sales professionals must use social media research to find reasons to connect with their leads.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

FEBRUARY 2, 2011

Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. How do you foster engagement on Facebook? Are you keeping your eye on the ball so you get those hits that lead to wins? Why doesn’t our blog have any comments?).

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

JUNE 8, 2012

If your customers aren’t on Facebook, do you really need to be there? Regarding leads, Ginger notes this is always a common point of contention, and there needs to be collaboration on what a qualified lead is, when it’s a warm lead, and when it’s time to give it to sales. 1to1 Media Website: www.1to1media.com.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

MARCH 22, 2011

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. And I was treated accordingly, no doubt thanks to some nifty lead scoring algorithms that have become de rigueur for B2B marketers. Lead Scoring is Seller-Centric. OK, this a consumer example.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

JULY 12, 2012

” Social Media: Less About Lead Gen and More About Creating Relationships. Click to start video at this point — Recent research reports high social media use by senior execs for staying in touch but low use for buying, and Ann comments, “I think people have really tried to shoehorn lead generation tactics into social media.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. When are they qualified?

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

MAY 8, 2012

For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. But in reality even the most engaging blogs, videos and other forms of online publication fail to produce leads and sales.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

ViewPoint

MARCH 4, 2014

Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. Inbound Marketing Problem #1: Too Many Leads. They’ve got tons of leads in the pipeline, but very few making it past the initial lead stage.

Inbound Marketing 120

Inbound Marketing Top of Funnel Lead Qualification Sales Qualified Leads 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. Strategically, what are you trying to accomplish by being on Facebook?’—they

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

JULY 11, 2013

Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Via HubSpot.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120