Tony Zambito

OCTOBER 26, 2020

The consequences will undoubtedly lead to falling short of pipeline and revenue opportunities. Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. Enabling buyers to lead the way will give B2B companies the fighting chance they need. .

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Working professionals who may have already been dealing with mild to moderate anxiety and depression are most susceptible to the slow slide leading to severe symptoms. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Tony Zambito

AUGUST 16, 2010

To be sure, the rise of Twitter and Facebook can be described as defining moments in social media and digital marketing. I believe that a result of this anticipatory ability on the part of several leading organizations will be the creation of new media channels that ultimately may eclipse Twitter and Facebook in the minds of buyers.

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

APRIL 19, 2010

  Now there is the added challenge of figuring out how to reach customers through sophisticated email, paid search, iPhone, BlackBerry, Facebook, and the new question burning up Twitter today – should we buy promoted tweets! .    Dave was right on the mark with this statement.  There is hope though. 

Buyer Personas 100

Buyer Personas Marketing & Strategy Thought Leadership Social Media 100

Tony Zambito

APRIL 24, 2010

Although we are beginning to get some indications of where buyers are going, (for example Facebook and Twitter) and an idea of when (i.e.   I believe what we are witnessing is the rise of the Digital Buyer Persona.   Will mobile technology become more prominent in the buyer’s digital world? . 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

MAY 18, 2011

  The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.  .  As if there were a social reservoir that has been untapped for many decades and social technology serving as the key to open the locks of the reservoir.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

NOVEMBER 28, 2010

  What buyers appear to be saying is not “where are you on Twitter or Facebook” but “how can I be educated, have a learning experience, and be in a collegial bond to solve some real problems” without all the fanfare that surround the "find me" and "follow me "edicts. 

Social Media 100

Social Media Peer-to-peer Buy Media 100