MI6 Marketing Agency

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Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

In “ 5 Predictions for Influencer Marketing in 2016 “ , Onalytica (an influencer tool we are piloting) state that “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. Government thinks they need to lead when it comes to innovation and helping companies start and grow.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

In 5 Predictions for Influencer Marketing in 2016 , Onalytica (an influencer tool we are piloting) state that “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. Government thinks they need to lead when it comes to innovation and helping companies start and grow.

Linkedin for B2B Marketing

MI6 Marketing Agency

We’ve had success generating leads and biz prospects with Linkedin. We found that our members use Linked In moreso than Twitter or Facebook, more professional for them. Lead first with industry pain. LinkedIn will be more useful for us as individuals/companies share our desire to learn, lead, and serve. Blog Featured Business Development Lead Generation Linkedin Social Media Social Prospecting TwitterAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). Resume 2.0,

Social CRM for Small Business

MI6 Marketing Agency

Jon is on Twitter, Linkedin, Facebook and he uses email. Enhanced versions will allow for lead capture, nurturing, sales forecasting and pipeline management. Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social ProspectingAn Interview with Jon Ferrara, Nimble Founder. But, Nimble is much more. Enjoy the Interview!

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Mi6 Quick Tip #7

MI6 Marketing Agency

This isn’t to say that you or your company should go hog wild and hang social media icons on your site, set up Twitter accounts for all your employees, get a Facebook Fanpage and start a Linkedin group. Marketing, Lead Generation and Selling to CIOs. How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Let’s use a real live example.

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B2B Marketing Framework

MI6 Marketing Agency

Business Development , from a B2B marketing perspective, is all about creating word of mouth, getting found through search and participating in conversations in Linkedin, Twitter and Facebook. In B2B it always boils down to # of leads, # of deals and ultimately ROI. Too much effort has been put on “lead generation&# and interruption based marketing and sales prospecting.

March Mi6 Chart Toppers

MI6 Marketing Agency

use Facebook, Linkedin and Twitter (Source: Wedbush Securities via @eMarketer). Facebook rules with 66% of their members on their network multiple times per month. 4 Chart: What’s Happening on Global 100 Companies Facebook pages as of Jan 2011 by region (Source: Burson-Marsteller via @eMarketer). Adult Facebook Users as %age of Internet Users by age, 2009-2013 (Source: @eMarketer). Quick Thought: Growth in all demographic segments is predicted for Facebook. People will use public outposts like Facebook and Twitter for chatter and conversation.

Top Posts This Week

MI6 Marketing Agency

Linkedin kicking Facebook’s butt? Source: B2B Lead Roundtable Blog) | Read the annotated post here. Twitter is the New Facebook. ShareThis Study: Facebook Accounts For 38 Percent Of Sharing Traffic On The Web. The Lowdown on Facebook, Twitter and LinkedIn for B2B Marketers. Best Marketing Posts Blog Featured Blogging Branding Facebook Lead Generation Online Marketing Small Business Smartphones Social Media Social Media Marketing TwitterHelping Unlock the Marketing Puzzle. Here’s the posts he read, annotated and shared last week.

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Groundswell Blook Report, Chapter Two: Jujitsu and the Technologies of the Groundswell

MI6 Marketing Agency

Leaders lead by example. One way to do this is find a few 20 something employees and have them teach, mentor and potentially lead management in this area. Don’t run out and start a blog, a community or a Facebook Fan page tomorrow. People are connecting through Twitter, Linkedin, Facebook etc. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 2. Reason #2: Trust!

Mi6 Agency’s Top Charts for June 2016

MI6 Marketing Agency

Lead Quality Rated as Top Challenge for B2B SMB’s. Two independent survey reports, by Salesfusion and Demand Gen Report, highlight the challenge SMB’s are facing in gathering qualified leads with limited budget resources. The importance of continuous metrics analysis and testing - Facebook reach down 42%. “ New Study Shows Facebook Reach Down 42%. Week of May 30th.

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Interview with Boris Mann

MI6 Marketing Agency

The recent report on Vancouver by Business Week was talking to Facebook, Amazon, Twitter, Microsoft, and Salesforce – all of whom have offices in Vancouver. What kinds of companies and what kinds of support will lead to great tech companies anchoring in Canada? The 7 Questions Interview Series: Angels and Venture Capitalists. There is a twist however to these questions. Not at all.

What’s the ROI of [put tactic here]!

MI6 Marketing Agency

social media, an upcoming event, doing a YouTube video, using Twitter, Linkedin, Facebook, advertising on TV, advertising in print, using Groupon, email marketing, trade events, blogging, public relations? Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs. It’s the Wrong Question to Ask. Marketing Return on Investment is important and it’s been a tough nut to crack.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

Observation: There may be something to this however from a B2B perspective it’s difficult to know whether a Facebook fan is worth more or not. Recommendation: I’m not convinced that Facebook should be the primary social media channel for engagement for B2B companies. All roads should lead back to your website. Author: Chris Herbert. Rank: #1, 436 views. More reach?

The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010

MI6 Marketing Agency

taom Best Buy has integrated ecommerce into Facebook page. fans on Facebook ecommerce is next. This is where lead generation is heading according to @dmscott –> It’s pretty cool and I agree. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of November 15. Monday. taom H&M has 4.5M Use a smartphone or tablet at work? Tuesday. Wednesday.

The Mi6 Tweekly: Week of October 18, 2010

MI6 Marketing Agency

Are Twitter Followers Better Than Facebook Fans? Summary of CSO Insights Lead Optimization Report. Chart: How Effective Are Marketers in Lead Generation? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Marketers see distinction between social media popularity vs influence (Source: Vocus/Solis via/@eMarketer). Chart: 85% of U.S. via/@eMarketer).

The Mi6 Tweekly: Week of July 26, 2010

MI6 Marketing Agency

Facebook vs @Linkedin groups? Chart: What Pages Facebook Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Chart: More Funds Moving To Online Lead Generation, World Wide Study (Source: CSO Insights via/@eMarketer). Chart: Effectiveness of Lead Generation by Tactic, World Wide Study (Source: CSO Insights via@/eMarketer). Marketers Investing More In Lead Generation. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. Chart: Build Your Own Interactive Charts! Friday.

The Mi6 Tweekly: Week of June 21, 2010

MI6 Marketing Agency

RT: @JeffAshcroft Mastering social media is all about who LEADS! Is Social a Source for B2B Leads? Based Facebook Members Thoughts Towards Brands/Companies on Facebook (source: eMarketer). Chart: %age of Visitors From Twitter, Facebook, Linkedin & Wikipedia that View Only One Page. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. socialCMO. Wednesday. Friday.

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Chart: Over 50% of Worldwide Facebook Users Use Facebook at Work (Source: F-Secure via @/eMarketer). Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. This is in addition to the ones I send manually. Chart: Want to Improve Customer Satisfaction? Think SPOC! Some tips. Thursday. Friday.

The Mi6 Tweekly: Week of July 12, 2010

MI6 Marketing Agency

Chart: Interesting Study On How We Share Information Found via Email or Facebook (Source: ExactTarget via @eMarketer). The Challenges Tracking Leads to Touchpoints. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: 80% of B2B Marketers, in survey, are doing some form of leadgen measurement. Source: @eMarketer) #b2b #marketing. Chart: Will Social Relations Get Better Using the Internet?

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? I recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Direct Leads.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell.

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. They also believe users won’t be interested in work-related content on other social networks—particularly Facebook. We only want to use LinkedIn.”

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Hubspot tends to view inbound marketing as an engine for leads. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point. That’s not because email is going away any time soon.

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? What’s the difference between the various ad formats?

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Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. ” Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. So what does it mean? Monetization options. But here they come.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

The Disruptive Technology that will Replace Facebook

grow - Practical Marketing Solutions

A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past. When you’re the size of Facebook, the fall is a long one, so Facebook won’t disappear in the next year.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The New Adwords is Video.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Facebook.

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