Business Development , from a B2B marketing perspective, is all about creating word of mouth, getting found through search and participating in conversations in Linkedin, Twitter and Facebook. In B2B it always boils down to # of leads, # of deals and ultimately ROI. Too much effort has been put on “lead generation&# and interruption based marketing and sales prospecting. Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework. MORE >>

This chart from Hubspot’s 2011 State of Inbound Marketing Report shows that marketers value “inbound leads” more then “outbound” leads. Breaking down “lead sources” based on a specific tactic like social media doesn’t tell the full story. Because, there is hardly ever ONE source of a lead. Other charts, which I’ll feature in future posts, show whether leads are being generated via Linkedin, Twitter and Facebook. It’s important that a “lead” is accurately defined. What’s your take on this chart and the value of an inbound vs. outbound lead? MORE >>

use Facebook, Linkedin and Twitter (Source: Wedbush Securities via @eMarketer). Facebook rules with 66% of their members on their network multiple times per month. 4 Chart: What’s Happening on Global 100 Companies Facebook pages as of Jan 2011 by region (Source: Burson-Marsteller via @eMarketer). Adult Facebook Users as %age of Internet Users by age, 2009-2013 (Source: @eMarketer). Quick Thought: Growth in all demographic segments is predicted for Facebook. People will use public outposts like Facebook and Twitter for chatter and conversation. MORE >>

Leaders lead by example. One way to do this is find a few 20 something employees and have them teach, mentor and potentially lead management in this area. Don’t run out and start a blog, a community or a Facebook Fan page tomorrow. People are connecting through Twitter, Linkedin, Facebook etc. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 2. Reason #2: Trust! MORE >>

Facebook vs @Linkedin groups? Chart: What Pages Facebook Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Chart: More Funds Moving To Online Lead Generation, World Wide Study (Source: CSO Insights via/@eMarketer). Chart: Effectiveness of Lead Generation by Tactic, World Wide Study (Source: CSO Insights via@/eMarketer). Marketers Investing More In Lead Generation. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. Chart: Build Your Own Interactive Charts! Friday. MORE >>