LeadSloth
MARCH 8, 2010
Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Lead Tracking and alerts are nothing new in Marketing Automation. With Chatter, sales people can subscribe to activity updates of specific leads, or groups of leads.
LeadSloth
FEBRUARY 17, 2010
When talking about Social Media, most people immediately think of Twitter or Facebook. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation.
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LeadSloth
AUGUST 26, 2010
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Lead Intelligence. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# Lead Intelligence. Social Media ROI.
LeadSloth
JUNE 23, 2009
Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. ROI reporting : see which activities result in new leads.
LeadSloth
JANUARY 12, 2010
The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Adam Blitzer, COO & Co-founder, Pardot ( @AdamBlitzer ).
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