ANNUITAS

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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Enterprise Demand Generation: How Are You Doing?

ANNUITAS

Featuring questions covering a variety of B2B marketing topics, including content strategy, lead management, lead nurturing, buyer persona development, and the marketing technology stack the survey has already garnered interest from a variety of places. Author: Jason Stewart @jstewart_1 VP Demand Generation, ANNUITAS.

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WTF Does John Cleese Know About Content Marketing

ANNUITAS

In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”. Author: Michael Brenner is the Head of Strategy for the leading content marketing platform, NewsCred. Meet Michael Brenner and the ANNUITAS team at #CMWorld in just 27 days.

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Are All Benchmarks The Same?

ANNUITAS

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. This only leads to better insight into your buyers and allows for detailed follow-on content. Focus on your buyers – As always, make this content about your buyers.

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Events – Essential For Every Demand Generation Strategy

ANNUITAS

What about experiencing how Lego and Facebook teamed up to launch the Krowiwongi campaign from the Lego guy himself, Lars Silberbauer? Events provide a unique opportunity to be up close and personal with people who are building an industry, leading a movement, or simply care about the same things we do. many are new to us.

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Interview with Adam Blitzer, Co-founder and COO, Pardot

ANNUITAS

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. There’s also the idea of the marketing touch — tracking not only marketing-sourced leads, but also any lead that comes in touch with some sort of marketing campaign.