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6 Reasons to Repost Your Content on Social Media

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Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. The average Facebook reach is around 6%. But don’t despair!

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Digital Advertising Terms and Jargon Every Marketer Should Know

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The commission is usually based on the amount of clicks and/or leads delivered. eBook Learn More What is Cost Per Lead Advertising? CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion. What is a Lead? A lead is simply a potential customer.