Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Webcast 100

Webcast Lead Ranking Lead Scoring Lead Gen 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

JUNE 14, 2010

My domain expertise is B2B Marketing and Sales, especially Demand Gen. Sales Enablement - Monitor sales and marketing asset libraries. Set some up for your best prospect titles, when a new record is created with "demand gen" or "marketing operations", and funnel that feed to your data analyst for addition to your nurturing/lead queue.

B2B Sales 100

B2B Sales Enterprise Management Demand Top of Funnel 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

MAY 22, 2009

There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. Conference in Boston. ROI for every program , etc.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MAY 8, 2009

There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. Alignment of Sales & Marketing. Demand Generation.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! sales20 Sales20Conf : What about sales & marketing sharing compensation plans. nedelsha : RT @annekeseley : All Sales 2.0 sales b2b sales.

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @mvolpe you'll be glad to know that speakers at #sales20 increasing use of inbound marketing & feeding outbound campaign w leads. damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20. Sales20Conf : What about sales & marketing sharing compensation plans.

Conference 100

Conference Inbound Marketing Planning Linkedin 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

OCTOBER 21, 2009

Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. MitziThomas : A lot of marketers forget to measure phone leads along with Web leads. anetah : social ads on Facebook expensive according to @MariSmith but worth it because of very precise targeting # mpdm. jaybaer : RT @jaygleaton : Assume.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

JANUARY 21, 2010

These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. that means Facebook and ESPN too). If they are tip-worthy, I'll add them to the growing list of lead gen tips. Close everything that is not pertinent to dialing.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Smashmouth Marketing

DECEMBER 20, 2008

an anti-social marketing tactic? I usually see them in my keyword filtered RSS feeds, I have one that searches for the words "appointment setting" OR "lead gen" OR "demand gen" and relentlessly there are a handful of job postings from @wahm_job_leads and "internet geniuses" willing to share their lead gen expertise for just $49.95.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 26, 2008

an anti-social marketing tactic? I usually see them in my keyword filtered RSS feeds, I have one that searches for the words "appointment setting" OR "lead gen" OR "demand gen" and relentlessly there are a handful of job postings from @wahm_job_leads and "internet geniuses" willing to share their lead gen expertise for just $49.95.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09 andrewspoeth : RT @damphoux : answer these questions on landing pages: where are you at? what can I do here? why should I do it? Back on in 15. sherpab2b09 [link].

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

SEPTEMBER 23, 2009

TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. amberjwallace : RT @juliepower : Best viral marketing campaigns by b2b and b2c from Sherpa [link]. ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos. sherpab2b09.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100