KoMarketing Associates

JUNE 4, 2019

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. There needs to be a series of criteria to determine if a company should, and could, advertise on Facebook. Boost Organic Facebook Posts.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

SEPTEMBER 1, 2020

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. Other obstacles include lack of budget/resources (42%), targeting of leads (38%) and a lack of data on leads (29%).

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Converting leads into customers (47 percent) is also a “high priority” for 2018. Converting leads into customers (47 percent) is also a “high priority” for 2018.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

KoMarketing Associates

DECEMBER 18, 2019

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Turning to Video Marketing in 2020.

Acquisitions 157

Acquisitions Planning Leads Lead 157

KoMarketing Associates

AUGUST 27, 2015

The world of Facebook Advertising is constantly changing. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/IngramMicro.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

AUGUST 16, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge. In terms of channels, 74 percent of marketers stated that they will increase their investment in Instagram, while 60 percent cited Facebook.

Social Media 122

Social Media Marketing Report Traffic Social Marketing 122

KoMarketing Associates

MAY 14, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge. In terms of channels, 74 percent of marketers stated that they will increase their investment in Instagram, while 60 percent cited Facebook.

Social Media 120

Social Media Marketing Report Traffic Social Marketing 120

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Increased traffic went from 78% to 79%, and generated leads rose from 67% to 69%.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. That way, if someone missed a shared blog post on the homepage or Facebook, they would have another chance to see it through email. Build Brand Awareness. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

NOVEMBER 4, 2020

This may explain why more B2B marketers, in particular, are turning to platforms, such as Facebook. Social Media Examiner conducted its “2020 Social Media Marketing Industry Report,” and data showed that 91% of B2B marketers now use Facebook to link with customers and prospects.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. Implement this targeting in traffic campaigns, leading your audience to a registration page for the event in order to increase sign-ups. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JULY 2, 2020

But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). A LinkedIn ad on Facebook.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

DECEMBER 5, 2017

One of our main marketing KPIs is qualified leads. To capture consumer attention in 2018, brands need to be sharing their stories on social media, as platforms like Facebook and Instagram offer access to huge audiences ( 2.1 Improving personalization through the refinement of buyer personas and customer journeys.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JUNE 15, 2021

SageFrog recently published its “2021 B2B Marketing Mix Report,” and statistics showed that among the most used social media channels, LinkedIn leads the way with 86% of respondents citing this outlet as a part of their social media strategy. posts per week on Facebook. This surpassed both Instagram (4.0 posts) and Twitter (4.4

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

JUNE 8, 2021

Generated leads increased from 67% to 69%, and marketplace insight jumped from 49% to 56%. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Facebook ranked number one, with 78% of marketers saying it was the most effective.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

SEPTEMBER 29, 2020

Not having in-person events is even bad for lead generation. of marketers to meet new business prospects and to generate leads. Even Google and Facebook have seen dramatic drops in growth. Facebook didn’t get hit as hard as Google. of marketers to learn about the latest developments in their industry.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

FEBRUARY 19, 2020

Interestingly, video may lead the way in terms of content as time goes on, according to the report. Facebook leads the way in terms of platforms that marketers use to post video content, with 90% saying they run video campaigns via this channel. of marketers cited short-form videos.

Marketing Report 156

Marketing Report Campaigns Content Marketing Budget 156

KoMarketing Associates

FEBRUARY 25, 2020

Nielsen recently published its annual marketing report for 2019-2020, and statistics showed that email leads the way in terms of how much confidence marketers have in themselves to measure its ROI – approximately 67% stated they were “very confident” in their ability to gauge the ROI of their email campaigns.

ROI 157

ROI Email Marketing Social Media Youtube 157

KoMarketing Associates

DECEMBER 3, 2019

When it comes to the platforms that marketers are using to post videos, Facebook leads the way, with 90% of respondents saying they run video campaigns via the channel. About 20% stated that they may boost this budget by more than 10%. This is followed by YouTube (88%) and Instagram (88%).

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

KoMarketing Associates

JANUARY 9, 2019

Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram. About 60 percent cited Facebook, while 49 percent said YouTube will see an increased focus. The Growing Investment in Social Media Marketing.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

DECEMBER 27, 2017

15 Audiences You Should Be Targeting with B2B Facebook Ads. Five Crucial Tips for a Successful Boost Post on Facebook. Collaborative Research with Ascend2 – This past year our organizations collaborated on two research reports: The State of Lead Generation for the Complex Sale and Account Based Marketing for B2B Marketers.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

FEBRUARY 15, 2018

This is usually because the automated response isn’t what the customer is looking for, leading them to become even more frustrated, confused, or even angry. Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. Customer Service.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Starbucks showcases a good example of using captions for video on Facebook in this post. Today, video means a lot more than that.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

NOVEMBER 18, 2020

Now, multiple CTAs (one utilizing a Lead Gen form) can be used depending on what the user might be interested in. LinkedIn may not be the easiest platform to use, especially when others, such as Google and Facebook, offer robust tools that allow users to easily bulk upload ads. Bulk Uploads (Sort Of).

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. Marketers prefer video for their lead generation goals over any other content format. These can be used to engage your existing audiences, or to warm up cold audiences for lead generation ads later on. It’s not Facebook.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

AUGUST 27, 2019

This cohesive feel leads to a more professional appearance and also plays into the idea that they represent the highest quality hotels around the world. Chorus , an AI sales tool for VP of Sales executives, does this well by sharing sales content that can help salespeople hone their craft and get better at attracting leads.

Social Media 145

Social Media Paid Search Agency Examples Enterprise Management 145

KoMarketing Associates

MARCH 16, 2017

Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In contrast, 461 respondents said the same about Facebook, while 450 marketers stated that they will “significantly” or “modestly” boost their spending on Google.

Customer Surveys 124

Customer Surveys Advertisements Advertising Social Networks 124

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

MARCH 5, 2019

Develop Relationships by Lead Nurturing. The “2017 Lead Nurturing and Acceleration Survey Report” from Demand Gen Report found that almost half of companies (46%) are aware that their lead nurturing initiatives have space for improvement. Talking about the importance of lead nurturing in B2B can be a whole post on its own.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. With Optimize, users can alter different elements on a landing page, test them, and find the combination that leads to the best results. Find What Elements Work Best.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236