DiscoverOrg

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

We don’t mind ads in our Facebook feed or Spotify playlist – as long as they’re for the same cute boots we were browsing on Instagram. SaaS organizations are leading the crest of the data wave, because they can – or should be – collecting customer data through their cloud-based product or service.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

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When all’s said and done, quality lists lead to a 50% reduction in research time. It’s like having to pay people for positive Amazon reviews on your self-published book, or Liking your own Facebook post: It’s a dirty little secret that you don’t mention in polite company. Fact: Sophisticated business intelligence is ABM gold.

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Social Selling is Just … Selling: A Contemporary Guide

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This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. That is my philosophy: Smash all these things together, and lead with quality. For B2C and service-oriented sellers, it might be Facebook first.

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Social Selling is Just … Selling: A Contemporary Guide

DiscoverOrg

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. That is my philosophy: Smash all these things together, and lead with quality. For B2C and service-oriented sellers, it might be Facebook first.

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B2B is Dead – Long Live B2P

DiscoverOrg

Focused in other areas like lead generation (even though these are completely related). Leads aren’t generated by risk aversion. Maersk now has over 63K Twitter followers and 2.45M likes on Facebook. As Ann Handley has so rightly said , smart companies lead conversations, not just join them. Muting a unique company voice.

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