Digital B2B Marketing

APRIL 4, 2013

Did it even indicate that they use it in the buying process, or that they just have a Facebook account? Are they using tactics beyond the core program to deliver the promised leads, followers or visits? Just how was social media defined? Did it indicate how important social media is in the buying process?

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Marketing automation platforms will respond with extended support for social media contact channels.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

OCTOBER 2, 2012

Are they on Facebook? The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. This advice leaves B2B marketers looking at what their audience does. Do they watch the Super Bowl? Do they read Sports Illustrated? Here is what you need to do instead.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

JUNE 11, 2012

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. Does sharing someone else’s content make you a thought leader?

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Marketing automation platforms will respond with extended support for social media contact channels.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

OCTOBER 15, 2013

Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. Following the lead of Forbes and others, many B2B trade publications are rolling out their own native publishing programs. Your articles, published directly on Forbes.com. Native Content Publishing.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Facebook Delivers Better ROI Than Twitter. Have you seen how cheap Facebook ads are? Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JULY 25, 2013

However, when emails with personalized links are shared, your new hot lead may actually reflect the behavior of multiple individuals. On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Marketing Technology Adobe eloqua Facebook marketo Neolane VerticalResponse'

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Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

OCTOBER 17, 2016

We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. Well, their lead score leaves a lot to be desired… Sure, all else equal, someone consuming more specific information about your offering is a better prospect. But as a prospect?

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem [.].

Consulting 100

Consulting B2B Sales Marketing Automation Contact Marketing 100

Digital B2B Marketing

OCTOBER 25, 2012

For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Is having that audience, without a lead, ad exposure or demo download, an element of your success?

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

MARCH 11, 2011

Post the key findings on your Facebook page. What about all of those lost leads? You will be liberated to promote it in more ways. Use it as a source for blog posts. Use the information for what it was intended for, to support your message. So free your content, let it start working for you.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 24, 2011

For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. With social sign-on, you may not receive as much information, but you are nearly assured the information will be usable. Will you go all the way and remove your registration forms?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

FEBRUARY 27, 2013

You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. Depending on your industry, this may include Facebook, Twitter or industry-specific networks. Situation: Your B2B company is not seen as a thought leader in your industry.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100