Anything Goes Marketing

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Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. That's about all I had time for - so I thought.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team. EE09 #Eloqua JenPumpItUp : Session tip: How good is your lead scoring program? EE09 rhonda : #EE09 marketers shld work w/ the sales team to help define a qualified lead for scoring.

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Email Tips for the New Year Part I

Anything Goes Marketing

It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles. Consider using social media sites like Facebook and MySpace to grow your lists. Does your company have a Facebook group?

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition.

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Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. chadhorenfeldt Tweet this!

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”). Therefore email opens as an example is not good enough. Tweet This!

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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog? Give me a break.

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