Webbiquity

MARCH 24, 2022

One of the most critical differences is that B2B websites are designed for longer sales cycles. Your site will almost certainly be one of many websites your prospects will visit as they look for a product or service that offers the most value. Google now considers the mobile-friendliness of websites in its ranking algorithm.

Design 260

Design Marketing Websites Practices Lead Scoring 260

Webbiquity

JANUARY 12, 2021

Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively?

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. 7 steps to rank your video higher on YouTube by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. 7 steps to rank your video higher on YouTube by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

AUGUST 2, 2010

Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). 2010 Lead Generation Marketing ROI Study (32 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2011

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? from MySpace to Facebook).

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 19, 2014

. • 91% of consumers use email at least once a day. . • When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. • 60% of marketers say that email marketing is producing an ROI for their organization. 4 tips for growing your email list by iMedia Connection.

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100