KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

DECEMBER 7, 2017

In a previous post, I’ve discussed how B2B marketing is different from B2C , with some of the main differences being audience, voice, longer sales cycle (for B2B) and regulatory challenges. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. lead nurturing sequences.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

MARCH 5, 2019

Develop Relationships by Lead Nurturing. Just because one person downloaded a piece of content doesn’t mean they are ready to talk to sales or convinced that you are the best option for them. Talking about the importance of lead nurturing in B2B can be a whole post on its own. 79% of marketing leadsnever convert into sales.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JULY 12, 2018

Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. Scheduling or using an on-demand online demo can be a great lead generation tool. This can lead to additional profit. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

MAY 24, 2012

Thanks to the iFrame, we can post pretty much anything we want to on a Facebook page, including, in most cases, a retargeting pixel. Leverage Facebook specific ads and offers to your fans. Usually marketers have a difficult time getting users away from Facebook and to a web site, but this is much less true for the B2B space.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

KoMarketing Associates

JULY 24, 2015

LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. By making the sales process as easy as possible for your customers, you give them less reasons not to work with you. Annual international company retreats. Unlimited Kindle books.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120