Remove regression sales
article thumbnail

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. That's where lead scoring comes in. 2) Company Information.

article thumbnail

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

The Question : "Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). And I don’t just want them to tell me to "improve the visitor to lead conversion rate" -- they need to tell me how. Question 2: Lead Scoring.

CMO 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Marketing Interview Questions From HubSpot's CMO

Hubspot

Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). I don’t just want them to tell me to "improve the visitor to lead conversion rate" -- they need to tell me how. Can you use this information to create a lead score?

CMO 75
article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. Marketing Funnels vs. Sales Funnels – Are They the Same? The sales funnel , although part of the marketing funnel, is narrower and concentrates on the stages of the marketing that occur after a lead is generated and qualified.