Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
Hubspot
AUGUST 27, 2015
When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. That's where lead scoring comes in. 2) Company Information.
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