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The CIO and Social Media: Embracing Change

Adobe Experience Cloud Blog

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. The old way of thinking was that Facebook wasn’t a work tool, so it should be restricted. Do not lie.

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

You can also follow Jep on Twitter ( @jepc ). I enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. Avoid letting opportunities slip through the cracks, by effectively nurturing leads via email.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Facebook Insights. How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. com , wiki. com , wiki.