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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. Ignore them at your own peril.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

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Top Enterprise Sales Tools to Adopt in 2022

Vidyard

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. Facebook Video Statistics 3.2 Innovators Leading the Charge With Video Trends 2. Video Marketing Statistics 2.1

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What to expect when you’re expecting #MarTech next month

chiefmartech

You can view all MarTech sponsors and exhibitors and the floorplan layout for more details. The thumbnail graphic of logos shown here offers a taste of the diverse ecosystem of marketing technology innovators who will be on site to meet and engage with you. Now, let’s talk about the editorial program. Siri anyone?

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3 Steps to Executing a Flawless Influencer Marketing Campaign

Adobe Experience Cloud Blog

A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? This trend has become much stronger over the last few years.

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Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.

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The 17 Best Social Media Management Tools

Webbiquity

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Other sources and methodologies will, of course, produce different ranking results. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Google Review Count: 437.