Marketing Automation Trends for 2010
LeadSloth
JANUARY 12, 2010
Christoper Doran , CMO, Manticore Technology. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.
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