Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Here there must be the right balance between paid, owned and earned media.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Work Management 100

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Leadspace

JANUARY 19, 2017

It is recommended as a part of your marketing automation set up to test a set of leads against the profiles to ensure there is not much overlap, so that each inbound lead is clearly defined against one persona. This is by far the easiest setup, and your rule set in Marketo would look something like this: Department, Level (Default).

Ideal Customer Profiles 75

Ideal Customer Profiles Segmentation Lead Ranking Lead Scoring 75

Optinmonster

DECEMBER 14, 2021

It also offers builders for Facebook ads, landing pages, and signup forms. AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads. AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Valasys

FEBRUARY 21, 2020

Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. However, there’s no point in generating leads if they eventually don’t convert.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. Our Strategy — Blending Multi-Channel Attribution and Lead Scoring. So, how did we do it?

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Martech Advisor

OCTOBER 23, 2019

Mailchimp's marketing automation suite offers advanced features such as creating HTML email templates, landing pages, Google remarketing ads, and Facebook and Instagram ads, A/B and multivariate testing, and standard and comparative reports. It enables marketers to create highly personalized customer experiences that enhance lead generation.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Adobe Experience Cloud Blog

JANUARY 18, 2012

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. were female.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Ranking 48

Marketing Insider Group

JANUARY 8, 2013

Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. You should also follow their co-founder @ JonMiller and their social and content guru @ JasonMillerCA.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Facebook Promoted Posts.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Adobe Experience Cloud Blog

FEBRUARY 28, 2011

Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. Could you imagine sending an internal financial statement via Facebook or LinkedIn? It’s true that teenagers are increasingly turning to text, and Facebook messages to communicate.

Social Media 48

Social Media Media Mobile Advertising Social Networks 48

Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs. Get more out of acquired lists.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out). Lead nurturing and lead scoring are key to B2B marketing success. marketo : Implementing lead nurturing & lead scoring? Think big, start small, move quickly!

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. Gitnux) 85% of Facebook users watch videos with the sound off. GWI/DataReportal) Facebook has the largest reach of all social media advertising platforms in the U.S.,

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

OCTOBER 1, 2010

LinkedIn, Twitter, Facebook, oh my!) The new B2B marketer is the engine of the company: You own the pipeline : The success or failure of your company depends on the quality and quantity of sales-ready leads you generate. But enough with cute stuff. In the new B2B world, not doing it is “malpractice.&#.

B2B Marketing 48

B2B Marketing Work Management B2B Marketing Management 48

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Adobe Experience Cloud Blog

AUGUST 2, 2011

But the benefits of building relationships, listening to your market and influencing buyers before they’re even identified as potential leads are priceless! Leads gathered through social media present both a unique lead nurturing challenge and a huge opportunity at the same time.

Social Media 48

Social Media Media Privacy Lead Nurturing 48

Ambal's Amusings

FEBRUARY 18, 2010

As such, inbound marketing provides an effective foundation to a comprehensive demand generation strategy when integrated with more targeted, outbound activity as well as systematic lead qualification and lead nurturing. Social Media (blogs, Twitter, Facebook, LinkedIn). Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

JULY 15, 2010

2. Blog – This plays a key role in lead nurturing and educating prospects. 4. Facebook 101. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Adobe Experience Cloud Blog

OCTOBER 21, 2009

we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn? What are your thoughts on lead nurturing to help sales move leads through the sales funnel? Lead nurturing is an important piece of the Sales 2.0 Anneke is also the coauthor of a new book, Sales 2.0:

Thought Leadership 48

Thought Leadership Social Media Top of Funnel Media 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels. Start small.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Metadata

JUNE 9, 2020

Think about Hubspot, Intercom, or Marketo’s content strategies. For B2B marketers, the structure of content syndication comes in the familiar form of targeted Cost-Per-Lead, volume-based advertising. If you’re advertising your content assets on Facebook, LinkedIn, Twitter, Display, that’s a form of content syndication.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Optinmonster

JANUARY 14, 2024

This makes HubSpot ideal for businesses of all sizes looking to implement a cohesive and data-driven lead generation strategy that aligns marketing and sales efforts. Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

JANUARY 14, 2024

This makes HubSpot ideal for businesses of all sizes looking to implement a cohesive and data-driven lead generation strategy that aligns marketing and sales efforts. Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Valasys

JUNE 10, 2020

Adopting the path of B2B sales and marketing alignment helps marketers convert more of their marketing-generated leads into customers, and accomplish higher ROI, sales productivity, and top-line growth as compared to the brands where the sales and marketing teams operate in silos.

B2B Sales 64

B2B Sales B2B Marketing Work Management B2B 64

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. Learn more : How to Generate B2B Leads Using Facebook in 2020.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Convince & Convert

JANUARY 11, 2017

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. So if that channel happens to be Twitter or your blog or Facebook, they’re not getting their fair shake when you look at the numbers. They left their information. Daniel: There are many, many use cases.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

accelerate agency

NOVEMBER 8, 2021

As B2B enterprises, you are not likely to find a tremendous amount of new customers on Facebook. 80% of B2B leads come from LinkedIn. Automating your lead generation process means your tools can combine all the criteria you have identified to find more qualified leads.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

As B2B enterprises, you are not likely to find a tremendous amount of new customers on Facebook. 80% of B2B leads come from LinkedIn. Automating your lead generation process means your tools can combine all the criteria you have identified to find more qualified leads.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

As B2B enterprises, you are not likely to find a tremendous amount of new customers on Facebook. 80% of B2B leads come from LinkedIn. Automating your lead generation process means your tools can combine all the criteria you have identified to find more qualified leads. Adobe’s Marketo is another industry leader.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Knowing how to set up workflows such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. Ask us on LinkedIn , Facebook , or Twitter.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47