LeadSloth

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Lead Nurturing. Social Media. Where do your potential clients “hang out&# when they browse the web?

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Marketing Automation Trends for 2010

LeadSloth

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.