KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

JUNE 26, 2018

Branded AdWords listings provide an opportunity for the applicable B2B organization to more specifically manage copy associated with priority results as well as drive advertising visibility to key lead generation assets. Keyword bids on high priority brand-related search queries. Final Thoughts.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

SEPTEMBER 5, 2017

Consider the following opportunities: Lead generation – will social media activity tie directly with sales or nurturing prospective buyers? The first step is to define objectives. How will an investment in social media activity impact the marketing program of a B2B organization? Consider An Advertising Budget.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. According to Pew Research Center , 68 percent of all adults in the United States use Facebook. Ad creation is another aspect of B2B marketing that necessitates a human touch.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Not just any content will do the trick.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

AUGUST 18, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. It’s not Facebook. It’s not Twitter.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

AUGUST 7, 2018

We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. Test traffic streams instead of creative. Except in this case, “the list” is the traffic. Where is the traffic to that page coming from? All of the above?

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

SEPTEMBER 29, 2015

Examples include: Is this initiative expected to drive more traffic and visibility to specific product pages? If so, consider benchmarks for lead generation and form submission. Benchmarks in this case could be measurement through brand mentions or direct traffic acquisition. Referral Source. Social Media Audience Size.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

KoMarketing Associates

SEPTEMBER 18, 2012

While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. Facebook is more informal. Facebook has a variety of options for targeting audiences, type of destination, update, or promotion.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Participate in a targeted LinkedIn or Facebook group. But link building is not easy. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

MAY 1, 2013

Facebook (82% vs. 80%). Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%). LinkedIn (87% vs. 83%). YouTube (69% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Online Lead Generation – 54,553 members. B2B Lead Roundtable – 14,216 members. This LinkedIn group focuses on B2B lead generation and demand generation programs.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 30, 2019

How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. It shows us just how difficult it is becoming to compete in Google when Google is hogging the majority of traffic. The answer…a lot! Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

AUGUST 29, 2013

GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 5, 2013

Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Similar to live blogs, session recaps are a fantastic way to garner links and drive traffic. Lead Generation Search Engine Marketing Blog Search Engine Optimization' Headed to a show? Hold an Interview. Post Event. Write Session Recaps.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Is there anyone you would recommend?

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JANUARY 16, 2014

Aside from reader-friendliness, bloggers effectively using images in posts will actually see more traffic to their posts. Include a call to action: Blogs can act as a unique lead generation vehicle. We recently did a spotlight on B2B companies with excellent B2B Facebook pages.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

MAY 3, 2022

Tracking metrics like traffic and engagement, provides insights into what topics and formats your prospects prefer. Track how SEO efforts impact your website, leads, and overall revenue. . These metrics will show you whether or not your SEO strategy is driving traffic. . Lead Generation. Engagement .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

FEBRUARY 23, 2022

Lead Generation . If your organization has a robust PPC strategy on other platforms, lead generation or website conversions may be a better fit. . The simplest type of ad is a Single Image ad, which is similar to a sponsored post on Facebook. Now it’s time to tell LinkedIn what you want your ad to do.

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

KoMarketing Associates

AUGUST 20, 2019

Online Marketing Manager, Kristen Danckert set us up with: “Having a fundamental understanding of who your key buyers are will help you target the right publications for lead generation, build a comprehensive keyword strategy, and create relevant content. Video as a medium is growing rapidly (and not just in B2C industries).

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JANUARY 3, 2019

With over 200 content marketing assets developed this past year, our website also experience double digit growth in traffic and sales-specific lead inquiries, and organically acquired hundreds of inbound links from some of the industries top publications. How To Use Facebook Video Ads to Generate B2B Leads.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

APRIL 30, 2015

Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. of the content being created. Question #2: Who’s going to produce the content?

Budget Programs 120

Budget Programs B2B Marketing Marketing Analytics Tools Content Marketing 120