NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. I am also active on Google Plus.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Of course! . 57% say SEO.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Quality leads are more likely to have a better customer lifetime value compared to cold leads. 10 Ways to Optimize Your Blog for Lead Generation. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Webbiquity

FEBRUARY 23, 2017

A multifunction plugin that provides social sharing, traffic stats, security, downtime monitoring, image optimization for speed, and plugin management. 9) Thrive Leads. A lead generation plugin for WordPress featuring A/B testing, customized targeting, and analytics. 5) Jetpack. Google Review Count: 192. 10) TweetDis.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. No problem.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Valasys

JULY 20, 2020

The marketing team from these companies can invest in Paid-Ads and generate further notable results; the price of paid campaigns is relatively affordable in all platforms. Some channels, like Facebook and Instagram, offer brands to promote for $1 per day aimed at impressions. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Content Marketing Institute

DECEMBER 7, 2018

Taking into account the testing of content and subject lines, cold lead generation can take months to execute. Promoting your content via social media is another time-consuming task, especially if you manage several platforms at a time, from pinning to Pinterest, to tweeting via Twitter, to uploading to Facebook.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Scoop.it

JULY 13, 2023

Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act.

RSS 100

RSS Paper Case Study Case Studies 100

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Scoop.it

MARCH 11, 2021

Here are some of the benefits of this: Keeping traffic to yourself. Sharing through accounts like Twitter, LinkedIn, Facebook, Buffer, and Yammer. Automatic content import using RSS or a sitemap. Lead generation forms and integration with Mailchimp. SEO through topic keywords.

Curation 66

Curation Advertising Agencies Press Content 66

Writing on the Web

FEBRUARY 21, 2011

This is the 2nd part of her post Connect Your Blog to Facebook. Click on the link and you will be taken to a page where you can add in the RSS feed for your blog. Your first option is to use the networked blogs and check off that you want your posts to go to Twitter in addition to Facebook. Share this on Facebook.

Twitter 100

Twitter Linkedin Digg RSS 100

ClickZ

NOVEMBER 22, 2019

Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. Allows you to acquire leads from comments on Facebook. Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more. It also delivers on the sales front with lead generation, qualification, and conversion.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook.

Social Media 100

Social Media Media Rules Guidelines 100

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc. Now, isn’t that something?

Landing Pages 52

Landing Pages Facebook Tools Template 52

Buzz Marketing for Technology

JUNE 15, 2009

And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - Tags: social media Lead Generation.

Social Media 100

Social Media ROI Media Lead Gen 100

Optinmonster

AUGUST 2, 2021

OptinMonster is the best lead generation software on the market and your best bet for attracting new customers to your business. This gives you direct access to your new leads so you can nurture them into paying customers. With this plugin, you can rest assured that you’re driving as much organic traffic to your site.

Acquisitions 84

Acquisitions Tools Top of Funnel Work Management 84

Webbiquity

AUGUST 17, 2012

They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. They also forward emails, share their RSS feeds, participate in online forums and promote content through word-of-mouse-advertising among their peers. People now dictate what’s great. Information Era.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy PageRank Peer-to-peer 100

Optinmonster

MARCH 5, 2020

Better lead generation. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Or, you can check your referral sources to see which platforms are driving traffic to your site. OptinMonster isn’t just an email marketing tool; it’s great for lead generation and much more.

Marketing Automation Services 107

Marketing Automation Services Paid Content Budget Programs Work Management 107

LeadSloth

FEBRUARY 17, 2010

When talking about Social Media, most people immediately think of Twitter or Facebook. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Lead Nurturing. Lead Intelligence. Social Media.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Chris Koch

JANUARY 22, 2010

If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. RSS+comments=VIP.

Social Media 100

Social Media ROI Lead Ranking RSS 100

NuSpark Consulting

OCTOBER 28, 2011

Thought leadership, SEO, lead generation? Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Statistics show that the more frequent the posts, the better your lead generation. What are your goals? How do I get people to read it? How to I build subscribers?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Valasys

SEPTEMBER 4, 2019

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

LEADership

OCTOBER 8, 2013

Over the past 5 years or so, marketers have largely been obsessed with ways to drive more traffic online. Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic.

Conversion 40

Conversion B2B Thought Leadership Lead Scoring Lead Ranking 40

Chris Koch

JUNE 26, 2009

Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Transfer Twitter relationships to LinkedIn and Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Achinta offers his industrial clients marketing for engineers by an engineer.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Industrial Marketing Today

JULY 23, 2010

It will help to drive more traffic to your site where you could build a deeper relationship with them. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60