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20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation.

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.  I am also active on Google Plus. You can say our approach is more of a before-during-after with regard to lead generation strategy.  How boring. 

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.  I am also active on Google Plus. You can say our approach is more of a before-during-after with regard to lead generation strategy.  How boring. 

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. How do you drive more traffic?

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time. Photo credit: DIY Marketers.

“Change Before You Have To”…Think Conversion NOW

LEADership

Over the past 5 years or so, marketers have largely been obsessed with ways to drive more traffic online. Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. It just won’t work anymore. Be original.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

This is the 2nd part of her post Connect Your Blog to Facebook. Click on the link and you will be taken to a page where you can add in the RSS feed for your blog.  Your first option is to use the networked blogs and check off that you want your posts to go to Twitter in addition to Facebook. Share this on Facebook. 10 Ways to Use Facebook as a List Building Tool.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. You can also be notified of new posts by following us on LinkedIn or Facebook.”. 2.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B? link].

My Leads Went Where??! – Lead Generation Horror Story #1

B2B Lead Blog

In the day to day challenge of lead generation, numbers matters. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. Is web traffic down? An established company with robust web traffic and established demand generation programs had a pretty predictable business with great SEO and certain seasonal spikes to demand.

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15 Elements Most Successful Blogs Have in Common

Act-On

He says they “will typically increase the number of comments you receive per post by 16% to 33%.” He also advises against using Facebook comments on your posts. That’s because Facebook – not you – will actually own those comments. 8) Header images. Some recent studies are showing Pinterest can drive major traffic for blogs. ” Here’s your lead gen driver.

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How to use social media for lead generation

B2B Lead Generation Blog

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients. thought maybe I’d attract a few new clients, but I didn’t know it would generate so many leads, or develop into a book deal with a major publisher – who came to me, by the way. An RSS feed gave the team something to review each morning.

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. And it leads back to the problem we have with PR. RSS+comments=VIP. really do. But I can’t.

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Why Blog? The Benefits of Blogging for Business and Marketing

Hubspot

Let's move on to why you should use blogging as a marketing tactic. 1) It helps drive traffic to your website. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting. You could pay for traffic by buying an email list ( don't you dare! ), blasting them, and hoping some people open and click through on the emails.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. That level of pre-qualifying is best left for the lead scoring stage. Resource

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. lead to conversion rate, 475%.

How to Sell Digital Marketing to the C-Suite

Modern B2B Marketing

Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts. While digital marketing efforts in social channels, for example, won’t immediately tie to ROI you can show correlation between social statistics such as ‘Likes’ and increased traffic to the website from Facebook.

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How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Done correctly, business blogging can generate financial results even better than the value of golden eggs. More leads: Companies that blog get 70% more leads than those that don''t blog.

Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. And you know how powerful inbound links are for generating both referral traffic and better search engine rankings, right?

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9 Ways To Get More Prospects To Discover Your B2B Blog

The Forward Observer

In most instances, your B2B blog is how most of your website traffic will enter the gravitational pull of your company on the way to becoming a lead. For your blog to be effective, you need to do a few things to make it a lead generation machine. On Twitter and RSS readers, the blog readership can live or die by the blog title alone. Everything revolves around it.

6 Tips for Creating Content That Spreads Naturally

Hubspot

mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. organic traffic and Google referrals.

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Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

Thought leadership, SEO, lead generation? Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Statistics show that the more frequent the posts, the better your lead generation. You can also generate more interest by incorporating video into your posts. With a little planning, it can become an integral part of your marketing plan and become a good lead generation tool. Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook.  Content

LinkedIn Launches "Content Marketing Score" and Trending Topics Site

Hubspot

and you can''t just hit "publish" on a social media update and hope that it somehow brings you traffic. You''ve got to know what the hot-button issues are if you plan on creating compelling, traffic- and lead-generating content. ET to get the down-low on social media from LinkedIn, Facebook, and Twitter. You''ve got to grow a business after all. PT/2 p.m.

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20 Simple Ways to Boost Blog Subscribers

Hubspot

20 Simple Ways to Generate More Blog Subscribers. 1) Clearly Display the Subscription Button/Email Opt-In Form. Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. An indirect way to boost subscribers is to drive more traffic to your blog.

If Your Online Presence was an Employee, What Would You Put in its Job Description?

Volacci

Numerous different approaches are available, from website creation through social media or email marketing and into the multitude of possible calls to action, including direct sales, marketing, lead generation, client communication, or any number of possibilities. . digital marketer’s role is to help businesses achieve their objectives through the medium of online communication.

How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

Study after study shows that email strategies that integrate social media into their sends lead to better results. In fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% ( Aberdeen Research ). For example, consider placing a call-to-action on your Facebook page.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Here are 26 of my favorite content marketing tools that can help you with everything from generating ideas down to distributing your content: Content Ideas. RSS Feeds Hootsuite Plugin – If you use Hootsuite, this plugin is great for keeping track of your RSS feeds all in one place. List.ly – List posts are great for traffic and SEO. Classes. Events Calendar.

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. Tags: social media Lead Generation How did they do it?

13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential ?

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Facebook metrics is not that accurate as of this moment.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' for $1.65

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Facebook metrics is not that accurate as of this moment.

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