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Trending Sources

How to Master Local Lead Generation

PureB2B

Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away. Local marketing refers to marketing efforts targeting your nearby community—both offline and online.

The 4 L's of a Successful Lead Generation Strategy

Hubspot

Inbound marketing is here, people. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Your Inbound Marketing Strategy Consists of Stones, Pebbles, and Sand.

3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

KoMarketing Associates

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. This can lead to more interference and micro-management, which ultimately creates frustration for everyone. If so, consider benchmarks for lead generation and form submission. Pageviews.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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How to Use SlideShare for B2B Lead Generation

Hinge Marketing

Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Lead Generation Online Marketing

Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Many A/E/C firms appreciate that their website is an important marketing tool. The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year.

B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master online marketing can reduce marketing costs, refine their targeting, make changes on the fly and track real-time results. For many businesses, online marketing can be as overwhelming as how to approach a major home renovation. This section shows you how.

“Change Before You Have To”…Think Conversion NOW

LEADership

Over the past 5 years or so, marketers have largely been obsessed with ways to drive more traffic online. Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. It just won’t work anymore.

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Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

This is the 2nd part of her post Connect Your Blog to Facebook. Your first option is to use the networked blogs and check off that you want your posts to go to Twitter in addition to Facebook. Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly.

How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

We simply cant help ourselveswe want a new BIG idea, we want to make a BIG difference, we want to target a BIG market and capture a BIG share. Large organizations governed by brand marketing policies (a.k.a. Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. Is your lead generation stuck in a rut?

Need More B2B Sales Leads? Ignore This Research

Webbiquity

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective.

10 Reasons Why B2B Companies Are Failing With Social Media

Social Media B2B

Too many B2B companies are flat out failing at social media marketing. Instead this is an explanation for why a new marketing channel has been slow to grow in the B2B space. Email marketing has been around for decades and many companies still don’t have that mystery figured out yet. In the old days of B2B marketing, space was the core limiting factor.

6 Questions to Answer When Launching a B2B Content Marketing Program

KoMarketing Associates

It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. This shift in behavior has opened up an endless need for content, especially among B2B marketers. Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. Title.

5 Steps to achieve Lead Generation ROI

B2B Marketing Insider

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

Top Posts This Week

MI6 Marketing Agency

Helping Unlock the Marketing Puzzle. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. We hope this weekly summary is useful and helps you be more successful as a professional marketer. Top Marketing Posts for Week of June 20, 2011. Linkedin kicking Facebook’s butt?

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Top 9 Professional Services Marketing Lessons Learned in 2014

Hinge Marketing

As the creator of The Content Marketing Institute, he attributes his success to finding a niche and distinguishing himself. And firms that generate at least 60% of their leads online are twice as profitable. In fact, research has shown that SEO is the single most effective tool for online lead generation. Not so fast. On Twitter or LinkedIn?

3 Essential Marketing Skills that Drive Growth in Professional Services

Hinge Marketing

Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. In light of this urgent need, what are the most important marketing skills you should look for when building an in-house marketing team? At the highest level, digital marketing gets top priority. Organic search?

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media. 

How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. All this gives you guideposts for your content creation and marketing plan. Content, search and social (in that order) are the ultimate trifecta for inbound marketing success: Let’s look at each.   1.  

New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently

Hinge Marketing

Even through the barrage of endless marketing messages, there are some firms that stand out in our minds. Our research found these top performers use a blend of marketing techniques and business strategies to help elevate their visibility and demonstrate their expertise in the marketplace. How does the market perceive your expertise? Which marketing activities are you pursuing?

57 Notable and Unique Content Marketing Ideas

Writtent

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. The idea of the narrative is much older than content marketing, and there’s a fair chance it’s going to last much longer.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent

recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. What to Include in Competitive Marketing Analysis. 1. Compete.

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SEO and Professional Services Marketing: What Every CEO Should Know

Hinge Marketing

When it comes to professional services marketing today, most CEOs understand that it is essential to demonstrate their teams’ expertise and increase the visibility of their firms. It’s a set of tools and strategies for helping your audience find your online presence via search engines, particularly Google. It is about doing marketing the right way. Online Marketin

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. by Savvy B2B Marketing. Digg this!

A Mindset Shift for AEC Professionals

Hinge Marketing

Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms. Think pictures provide an impact online? Video.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Are Twitter Followers Better Than Facebook Fans?

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Another Reason You Should Be Thinking About Pinterest

B2B Lead Blog

The chart was originally supplied by an online sharing service, Shareaholic , who has spent the last six months studying referral traffic trends and comparing sources like Google, Facebook, Pinterest, Yahoo, and more. Not surprisingly, Pinterest doesn’t come close to competing with direct traffic (19.57%), organic traffic from Google (46.80%), or traffic from Facebook (5.65%).

Another Reason You Should Be Thinking About Pinterest

B2B Lead Blog

The chart was originally supplied by an online sharing service, Shareaholic , who has spent the last six months studying referral traffic trends and comparing sources like Google, Facebook, Pinterest, Yahoo, and more. Not surprisingly, Pinterest doesn’t come close to competing with direct traffic (19.57%), organic traffic from Google (46.80%), or traffic from Facebook (5.65%).

Another Reason You Should Be Thinking About Pinterest

B2B Lead Blog

The chart was originally supplied by an online sharing service, Shareaholic , who has spent the last six months studying referral traffic trends and comparing sources like Google, Facebook, Pinterest, Yahoo, and more. Not surprisingly, Pinterest doesn’t come close to competing with direct traffic (19.57%), organic traffic from Google (46.80%), or traffic from Facebook (5.65%).

Another Reason You Should Be Thinking About Pinterest

B2B Lead Blog

The chart was originally supplied by an online sharing service, Shareaholic , who has spent the last six months studying referral traffic trends and comparing sources like Google, Facebook, Pinterest, Yahoo, and more. Not surprisingly, Pinterest doesn’t come close to competing with direct traffic (19.57%), organic traffic from Google (46.80%), or traffic from Facebook (5.65%).

5 Ways to Socialize Your B2B Content to Increase Leads and Sales

Social Media B2B

As B2B online marketers, creating new, socially shareable content to generate leads and sales is a huge part of our jobs. It’s not always easy to come up with highly engaging tweets or status updates, and it can be even harder to correlate that activity to leads or sales due to a complex B2B sales cycle. This is very exciting if you’re a social marketer.

Interesting Infographics: Visual Content Drives Social Media Growth

LEADership

It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. That’s already a pretty strong sell for adding visual content to your online marketing.  Visualization tools such as infographics make complicated ideas easier to understand, and they are extremely shareable – 39% of B2B buyers in 2014 frequently shared infographics on social media, and publishers that use them grow in traffic by an average of 12%. Facebook. YouTube. Pinterest.

3 Steps to Make B2B Social Media Produce Sales

Social Media B2B

Blogging, engaging, listening to customers on Facebook or Twitter. They’re all necessary components of being online. But doing these things won’t help your B2B company generate leads and convert sales using social media. Successful social marketers are capturing demand and converting it to sales. And converse in ways that generate questions that your brand has answers to. This is how to generate customer inquiries using social media. But for JLL influence includes behavior… conversations that lead to mutually useful outcomes.

3 Marketing Analytics Tricks

Modern B2B Marketing

by Maria Pergolino Online marketing has become a cornucopia of opportunities for B2B marketers. Because digital media has been proven so effective in the lead generation process, many companies are pouring dollars into the marketplace, believing they’ve found a demand generation goldmine. Track Twitter/Facebook campaigns. Follow traffic trends.

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Executive Summary: A CEO's Guide to Online Marketing

Hubspot

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Because of this, we have condensed the important elements of online marketing into a brief executive summary. SEO has two main parts.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Marketing Pilgrim ).

What Is Digital Marketing?

Hubspot

People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. So What Exactly is Digital Marketing? Content Marketing.