Facebook Lead Generation Leads Traffic 
Biznology
MAY 19, 2014
59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. In both cases, traffic comes from earned media as opposed to paid media.
Biznology
SEPTEMBER 24, 2012
When social media first arrived on the scene, they were widely viewed by marketers as a way to “get the word out” (which means awareness) and bring traffic to a website. In this year’s Social Media Marketing Industry Report , 58% of marketers said they were using it to generate leads. Last year, in 2011, only 7% said that.
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