Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. I encourage readers to add their own.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

SEPTEMBER 24, 2012

Small businesses were even more likely, at 65%, to focus on lead generation in social media. While there, I learned that Facebook itself is a sizable user of direct mail, the long-time workhorse medium of direct marketing. The Facebook ad sales group uses direct mail to sell advertising to small and medium businesses.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

FEBRUARY 13, 2013

They just absolutely need to “do” Facebook or Twitter or Pinterest. ” Concentrating on Lead Generation Rather Than Engagement. Confusing Channels for Strategies. Number 1 on the list of common mistakes is picking a channel before they’ve defined a strategy. This can be tough, and a bit confusing.

Content Marketing 80

Content Marketing Content Marketing & Strategy Buying Cycle 80

Biznology

FEBRUARY 13, 2014

Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote Mark Twain, “rumors of Facebook’s death are greatly exaggerated.”. But wait, you thought Facebook was only for B2C brands?

Lead Generation 80

Lead Generation Facebook B2B Marketing P2P 80

Biznology

AUGUST 4, 2014

And unlike Facebook where you often have to wait hours or days to get post metrics, Twitter’s are available in real time! Use these new analytics to really boost your lead generation with Twitter ! The analytics include several standard metrics like retweets and replies that you may have been able to get elsewhere in the past.

Social Media 80

Social Media Analytics Social Marketing Media 80

Biznology

MAY 29, 2013

Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force. So don’t squander the opportunity to turn your website into a lead generation tool.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

SEPTEMBER 24, 2010

It looks like people are staying with (although not necessarily increasing usage of) outlets like Facebook. I suspect because many people find it easier to post a quick Facebook update than they do to craft a blog post. Social media is not necessarily the lead generation panacea that many tout it to be. Why is that?

Social Media 80

Social Media SMB Media Customer Satisfaction 80

Biznology

JUNE 3, 2010

Someone more firmly rooted in reality will say that many companies are having great success using social media for lead generation and other business needs, but that not everyone is on board yet. Tags: Social Media Marketing business facebook internetmarketing marketing marketingandadvertising socialmedia wordofmouth.

Social Media 80

Social Media Paid Search Agency Companies Media 80

Biznology

NOVEMBER 18, 2013

This is becoming more important with the growing socialization of actions (through tools such as Zeebox, GetGlue or Facebook Connect). At this point we should be poised to use Inbound Lead Generation mechanisms. Create great offers/ Use tons of calls to action/ Optimize our landing pages/ Nurture the leads.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

AUGUST 18, 2017

American Express ’s OPEN Forum , which is the firm’s single most productive lead generator for merchant services. Your employees have ten times the number of connections on Facebook and LinkedIn that your company has. Boston Consulting Group’s BCGPerspectives. Take advantage of underleveraged internal resources.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Biznology

JANUARY 3, 2019

Olle Leckne, a Stockholm-based LinkedIn advisor, has created a clever lead generation process for appointment setting with highly refined audience targeting. His breakthrough: Measuring the time invested in generating and converting a lead, instead of response rates and media cost. Intriguing. .

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126