Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Single Grain

DECEMBER 19, 2023

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Hubspot

JUNE 15, 2012

As more and more marketers have championed (or begrudgingly admitted) the importance of social media as part of a well-rounded marketing strategy , lots of cool tricks and tips have been published across the interwebs to help turn social media into a traffic- and lead-generating channel. Things You Might Have Missed on Facebook.

Social Media 28

Social Media Social Marketing Media Social Networks 28

Optinmonster

FEBRUARY 26, 2020

TrueView Ads on YouTube. TrueView ads appear on YouTube videos in the form of fullscreen ads, small sidebars, unskippable ads, or a combination. Add more longtail keywords and negative keywords. PPC ads can help you drive targeted traffic to your site in a shorter amount of time. Sponsored Promotions in Gmail.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Webbiquity

APRIL 4, 2017

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Sample review: “You no longer need to be a video geek to create awesome videos. Online video is popular, effective, and easy to watch on mobile devices. 1) Animoto.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Hubspot

DECEMBER 12, 2011

Conversion forms convert traffic into leads. Keyword - A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Webbiquity

MARCH 23, 2017

Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Sprout Social

JUNE 20, 2019

Competition for traffic, ad placement, followers and sales. Features such as our Facebook Competitors report allow you to compare your own growth with competitive pages without having to creep on their Facebook day after day. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services.

Analysis 104

Analysis Budget Programs Tools Ad Frequency 104

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. You can build popups like this one using Unbounce to turn any high-traffic page on your website into a lead-generating engine.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Sprout Social

JANUARY 5, 2023

Below is a sample report pulled from Sprout’s social listening tools. This includes main themes, keywords, audiences and locations. You can likewise use the Smart Inbox to track branded keywords. Brand Keywords. The Brand Keywords feature captures Twitter conversations relevant to your brand, industry and competition.

Social Media 83

Social Media Media Eye-Tracking Work Management 83

Single Grain

NOVEMBER 20, 2020

Keyword Research. Rank/Keyword Tracking. An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Traffic report. Keyword Research.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. I found out about you on youtube, you really are useful when it comes to blogging! Think about it.

Blogger 40

Blogger Adsense Twitter Buzz 40

nDash

JUNE 23, 2021

Content promotion helps marketers increase traffic—posting high-quality content isn’t enough. YouTube thumbnails and channel art. Did you know that email campaigns are approximately 40 times more successful than using Facebook and Twitter combined? It must reach your target audience, and these tips can help. Use Visuals.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Moz

MAY 2, 2019

You're looking for three types of review profiles: Mainstream reviews via large providers like Google, Facebook, and Yelp Industry-specific reviews via specialty sites like TripAdvisor for hotels, Avvo for attorneys or Healthgrades for doctors ‘Niche’ platforms like the BBB, Angie's list, or Clutch.co. We ask questions!

Acquisitions 57

Acquisitions Ideal Customer Profiles Webinar Metrics Marketing & Strategy 57

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Contently

DECEMBER 5, 2019

Of that sample, 25,544 pieces of content came from financial services companies. Invest in paid distribution on Facebook. If you get the green light for video, the last thing you want to do is stock your YouTube page with clips of two people talking on stage for an hour. Invest in paid distribution on Facebook.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Outgrow

OCTOBER 12, 2022

So what I did was reformulated the whole navigation of the website, made categorization systems, made subject systems and keyword systems, all that kind of stuff, you need to intuitively help people find the information that they’re looking for. ” It’s like going through Costco and grabbing the food samples.

Paid Content 52

Paid Content Top of Funnel Conversion Work Management 52

Hubspot

AUGUST 7, 2012

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. You also likely know that it's often easier to rank with YouTube videos due to the strong domain. Let's get started!

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Brandpoint

JULY 12, 2018

Reviews : Other people share their experience with your company on a public platform (Google Reviews, Facebook, Yelp, G2Crowd, etc.). Here are sample questions to ask: Beginning: The challenge and decision-making process. Also consider paid search, like Google AdWords , and bid for similar keywords that your competitors are using.

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

Single Grain

JUNE 30, 2022

This helps you identify the campaigns, mediums, devices, keywords, ad copies, landing pages, etc., Ad fraud is rampant across digital ad buying platforms, so make sure to check the sample reports before committing. Strategic search for relevant keywords with a focus on conversion. that assist in maximum conversions.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Webbiquity

JANUARY 21, 2014

He even provides sample outreach email text that’s been proven to drive significant response. While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking. YouTube Marketing Guides and Tips.

Social Media 100

Social Media Social Marketing Tips Media 100

Webbiquity

MARCH 7, 2017

Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. If you are getting good traffic but poor conversion you can test out different pages on your website to see which gets better conversion. Run various types of tests (e.g., I love it.

Marketing Automation Services 260

Marketing Automation Services Enterprise Management Social Media Paid Search Agency 260

Single Grain

NOVEMBER 16, 2023

Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic. Social media serves as a valuable conduit for content distribution and driving traffic to the company’s website.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

DECEMBER 27, 2016

You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. Writing blog articles with specific content in response to a highly-trafficked keyword is still going to be your best bet for getting seen organically. Authority Message #1: Tips & Advice. This first one is a no-brainer.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Service 74

Bannerflow

JANUARY 8, 2019

Merchants must, therefore, consider how they can integrate more spoken, long-term and colloquial keywords into their SEO strategy. This further cements the need for merchants to create in-depth, long-form content while also targeting relevant keywords in the process. Content marketing remains a staple of e-commerce for a reason.

Trends 61

Trends Marketing Automation Services Mobile Advertising Urgency Marketing 61

Single Grain

MAY 18, 2021

For example, your competitors most likely target the same demographic audience as you, so if most people sign up for their lead magnet on Facebook, your chances of succeeding on Facebook are also high. Want to grow your organic traffic by 20-100%? Drive Organic Traffic Through SEO. 5) Optimize Your Lead Magnet Funnel.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Optinmonster

NOVEMBER 15, 2022

To take your lead magnet game one step further, create a collection of lead magnet templates, like Digital Marketer’s Ultimate Facebook Ad Template Library. For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet. Swipe File. Worksheet/Workbook. Infographic.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Hinge Marketing

JULY 21, 2022

Each time search engines update their algorithms, website traffic experiences a drop. More content gives you a better chance to gain rankings and traffic, but many struggle just to get started and remain consistent. At that point you can start relying on a regular cadence of traffic coming to your site. Earned Media.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 31, 2017

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more. 1) Google Analytics. See every mouse movement, scroll, click , and keypress.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

MARCH 27, 2017

Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Track keywords. ” — MarketingLand.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Build single keyword ad groups. Keyword research. You can only rank for keywords or drive leads for your campaigns with pages you have on your site. Run Weekly Performance Meetings and Manage Quotas.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hubspot

MARCH 1, 2012

You know the topic of this post, for example, is Facebook because of the slug at the end of the URL. blog.hubspot.com/blog/tabid/6307/bid/31633/ The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-Design.aspx. Select a sample of content assets from each content asset type your competitor publishes. Copy's keyword density.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Anteriad

APRIL 25, 2023

It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

ClearVoice

DECEMBER 14, 2021

They’re all designed to grab user attention, build your brand , increase traffic, attract qualified leads and ultimately convert casual users into paying customers. Videos shared on YouTube. Those samples are delivered to the prospects through a shipping company or the USPS. These strategies do share some things in common.

Paid Content 131

Paid Content Inbound Marketing Paid Search Agency Planning 131

Anteriad

APRIL 25, 2023

It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84