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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

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UTM tagging: Getting started in Google Analytics 4

Martech

You really want to be looking at trying to use a keyword, trying to use campaign content, things like that. It tells you specific information about how your traffic is coming to you. Things like: Where is the traffic coming from? These include: utm_source — Where traffic is coming from. What is UTM? How does it work?

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Becoming & Hiring a Content Writer in the Philippines

Spiralytics

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Build an appealing portfolio to show writing samples. It can also increase organic traffic to the websites you write for. If you already have sample work, you can set up a portfolio on Contently.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category. SEO analytics tools.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.

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How to build a competitive analysis report with examples and tools

Sprout Social

You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.

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How to Create UTM Codes to Track Your URLs [UTM Builder]

Hubspot

Sure, you know Twitter drives a certain percentage of traffic to your website. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. If you're promoting a campaign on social media, for example, you'll know how much traffic came from social media.