KoMarketing Associates

MAY 3, 2022

Importance of Tracking Content Marketing Metrics for B2B Marketers. The most important reason to track content marketing metrics is to understand what types of content your users actually respond to. Tracking metrics like traffic and engagement, provides insights into what topics and formats your prospects prefer.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Biznology

JUNE 26, 2018

Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered. As I have shared endlessly, being pretty isn’t enough for social media marketing.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Valasys

MAY 24, 2021

This will affect your business a lot and you won’t be able to grow your website traffic by enhancing your visibility for the target keywords. SEO helps in generating organic traffic for our website with a very small investment. Social Media Marketing / Optimization. There are 2 types- On-page SEO and Off-page SEO.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

Webbiquity

APRIL 25, 2019

Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. Whether you’re utilizing SEO, social media, blogging, paid advertising, email marketing, or other marketing channels, it’s critical to adapt your strategy to current trends. Keyword Rankings. Email Marketing.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Webbiquity

JULY 1, 2013

While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

KoMarketing Associates

JUNE 17, 2022

For example, if a Facebook post gets five likes, three comments, and reaches 200 people, the ERR would be 4 percent. . In addition to looking at social media engagement, I recommend looking at Google Analytics to see how much traffic social media drives overall. You can use this formula to quickly measure engagement for each post: .

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

SmartBug Media

APRIL 8, 2019

Oftentimes, businesses struggle with the concept of using Facebook. But for senior care communities, social media—and in particular, Facebook—can be a valuable tool for improving occupancy rates. Before talking specifically about Facebook, I want to highlight the importance of broader social media marketing.

Communities 67

Communities Facebook Allocation Buyer Personas 67

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

LeadSquared

JUNE 10, 2016

Last week, we had our second most successful webinar ever – Online Marketing Tips for 2016! Guest panelist Vishal Kataria , talked about content marketing and shared online marketing tips that can help you generate more than just awareness for your brand. Content Marketing & Distribution.

Paid Content 52

Paid Content Webinar Metrics FAQ Online Marketing 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. 73% of marketers believe their social media marketing efforts are somewhat working for their business. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. Email marketing.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Optinmonster

JANUARY 14, 2024

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Google Ads Keywords, Ad Groups and Campaigns. For example, let’s say an advertiser is seeing poor results for the keyword “website protection”. Specific URLs.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

APRIL 30, 2020

Facebook is the largest social network with more than 2.5 With special visual features, Instagram is a perfect choice for social media marketing, especially during lockdowns. Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn.

Tools 232

Tools Social Media Social Networks Work Management 232

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Pick your keywords wisely.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

Webbiquity

MARCH 23, 2017

” — Online Marketing Institute. Showcase reviews: Online Marketing Institute. ” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds.”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

ClearVoice

JANUARY 2, 2024

Content Marketing and SEO: Why They’re Better Together SEO , in a nutshell, is the practice of optimizing website content to improve search engine visibility, with the goal of increasing organic traffic. It’s different from search engine marketing (SEM) in that the latter involves both organic and paid search.

Paid Content 52

Paid Content CMS Development Tactics Content Marketing 52

Hinge Marketing

MAY 13, 2015

However, with many professional services buyers shifting to the digital space, it’s important to consider what online tools are best suited to help implement and support online marketing efforts. Here are six must-have tools for your firm to launch a successful online marketing strategy: 1. Use any (or all!)

CMS Development 48

CMS Development Online Marketing Tools Marketing Analytics Tools 48

B2B Marketing Traction

DECEMBER 22, 2010

What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

KoMarketing Associates

NOVEMBER 16, 2017

The sections we will cover include: Identifying Keywords and Keyword Themes. Step 1: Identify Keywords and Keyword Themes. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

seo.co

FEBRUARY 6, 2022

Traditional advertising could help you get the name of your business and the URL of your site in the eyes of the public, but the only way to get traffic from web visitors who hadn’t heard of you was to rank on Google for competitive terms. Until TikTok, overran both Google and Facebook for overall traffic. Social Media Ubiquity.

SEO 97

SEO Amazon Mobile Advertising eCommerce 97

Biznology

MAY 24, 2019

Before you start posting, pause and think about your social media marketing goals. Facebook is ideal for posting information and links that may interest your prospective customers and their friends. If your business is leaning toward marketing with visuals, Instagram is likely a great fit. Define your keywords.

Tips 130

Tips Brand Identity Branding Work Management 130

Zoominfo

JUNE 4, 2018

Examples of marketing vanity metrics include: Page views. Facebook likes. An Alternative to Marketing Vanity Metrics. In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. Final Thoughts on Marketing Vanity Metrics.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

ClearVoice

JUNE 3, 2022

They’re all used to grab user attention, build your brand , increase traffic, attract qualified leads and ultimately convert casual users into paying customers. Here’s how they work together to cover all your online marketing basics. What is content marketing? Here are some examples of content marketing at work: Blogging.

Paid Content 105

Paid Content Inbound Marketing Paid Search Agency Planning 105

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Online Marketing Institute

AUGUST 3, 2018

One of many benefits to running a local business is the clear sense of a community that your marketing can leverage. There’s a lot to juggle with SEO today: it’s not just about keywords. Rank Tracker by SERPS.com For keyword tracking, Rank Tracker by SERPS.com is a big asset.

Lead Scoring 52

Lead Scoring Lead Ranking Budget Programs Work Management 52

Hubspot

AUGUST 30, 2019

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. Integrated Keyword Strategy.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

seo.co

FEBRUARY 16, 2023

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content. What does your target audience want?

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

KoMarketing Associates

MAY 14, 2019

It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. What exactly does this entail? Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. Share this on Facebook.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

KoMarketing Associates

MAY 16, 2017

If you haven’t, here’s a snapshot (courtesy of the Content Marketing Institute ): While these figures are encouraging, they likely aren’t enough alone for you to adopt a full-fledged B2B content marketing strategy. Here’s a closer look at eight core benefits of B2B content marketing to help make the decision simple.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Twitter Ads : Use audience and keyword targeting to serve your content to demographics that fit your needs.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124