The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Veredict: If you are new to social networks, community building, etc. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Educating your readers about the industry you belong to will turn your brand into a go-to resource. Link to Other Useful Internal Resources as Often as Possible. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? In Google Analytics look at Traffic Sources > Keywords. To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. See Do I Really Need a Content Strategy?)

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Martech Advisor

JANUARY 24, 2020

The course runs for over seven hours and provides 94 downloadable resources. and explains the difference between social networks and content platforms, and live and recorded videos. The course will also guide you to pick podcast hosting services, directories, RSS feeds, and measure the results.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords).

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Educating your readers about the industry you belong to will turn your brand into a go-to resource. Link to Other Useful Internal Resources as Often as Possible. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Prioritize : Once you’ve compiled a list of keywords that includes both the problems you solve and the basic language that might be used to search for your services, it’s time to prioritize your list.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 31, 2010

If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases. Make it descriptive with one or two keywords and phrases and keep it concise.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts. Keyword referral reports can be a fantastic asset for overcoming this obstacle. Encourage social sharing (Facebook, LinkedIn, etc.)

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Be a resource.&# That will increase your following tenfold.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

AUGUST 20, 2010

Website copy optimized for keywords and phrases is how your technical audience will find you. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Online Marketing Institute

JANUARY 4, 2011

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. Users like a website to be resourceful, and the search engines like whatever is good for the user. White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

JUNE 3, 2010

To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

SEPTEMBER 30, 2008

LinkedIn is a professional network built around one’s employment capabilities. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. business , linkedin , networking , socialmedia100 , socialnetworks. To expand my network.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Online Marketing Institute

NOVEMBER 2, 2009

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Hubspot

NOVEMBER 2, 2010

They are constantly invited to focus on the tools—whether that is Facebook, Twitter or FourSquare. A better way to look at this evolution in communication, David suggested, is to simply view it as real-time engagement rather than social networking technology. How would HubSpot react to news?

Ideal Customer Profiles 28

Ideal Customer Profiles PR RSS Hubspot 28

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Also, some systems allow for “social sign-on”, letting users register on landing pages using their social network credentials. Automated Sales Alerts and Tasks This is the ability to create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. No (except Data.com). Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Join the Network for Magazine & eMedia Publishing. KEYWORD(s). MediaPRO Community. Search Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Optinmonster

FEBRUARY 8, 2024

Once you’re done, your dashboard will show you the top stories being shared on your topics and in your network so you can be part of ongoing conversations. ContentGems ContentGems says it’s a content discovery tool, allowing you to search for and follow topics and keywords to build your own on-screen digest of shareable content.

Marketing Automation Services 88

Marketing Automation Services Curation Enterprise Management Marketing Automation 88

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Great resource. How hard will it be to filter?

Social Media 155

Social Media Media Paid Content Work Management 155

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Avatar - An Avatar is an image or username that represents a person online within forums and social networks. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JULY 16, 2008

Computer Networking & Programming. Google For Librarians: 50 Tips, Tools, and Resources for Power Searching. 100 Cool Things You Can Do With RSS. 100 Cool Things You Can Do With RSS. Using a reader will allow all the RSS feeds to come to one spot for you to read at your leisure. Medical Administrative Services.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Buzz Marketing for Technology

OCTOBER 20, 2008

Computer Networking & Programming. Google For Librarians: 50 Tips, Tools, and Resources for Power Searching. 100 Cool Things You Can Do With RSS. 100 Cool Things You Can Do With RSS. Using a reader will allow all the RSS feeds to come to one spot for you to read at your leisure. Medical Administrative Services.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

ClearVoice

DECEMBER 19, 2018

Instead, think about using a social media management tool or your marketing automation software to speed things up by adding your blog’s RSS feed. Most social media marketing solutions have an option that allows you to add your blog’s RSS feed to automate the steps of adding new blog content to your social sharing schedule.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Collect and curate content from across your social networks; Paper.li Sample review: “Tumblr is the best social network for finding, telling, or sharing visual stories.” 2 ) Paper.li.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239