Remove keyword network
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Social Media Press Releases and Blogger Outreach.

PR 100
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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. See Do I Really Need a Content Strategy?)

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Prioritize : Once you’ve compiled a list of keywords that includes both the problems you solve and the basic language that might be used to search for your services, it’s time to prioritize your list.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

In Google Analytics look at Traffic Sources > Keywords. To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60
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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). Companies ranking in Google’s top 100 results for 26 to 51 keywords generated twice as many leads as compared to businesses ranking for 6 to 13 keywords.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60
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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60