KoMarketing Associates

APRIL 7, 2021

If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. But before we go too far, let’s be clear about what demand generation is and is not. It’s often referred to as if it was the same as lead generation.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. leads per month.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Zoominfo

JUNE 4, 2018

Examples of marketing vanity metrics include: Page views. Facebook likes. An Alternative to Marketing Vanity Metrics. In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. Final Thoughts on Marketing Vanity Metrics.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Hinge Marketing

AUGUST 21, 2014

It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Consider this. On SlideShare?

Lead Generation 48

Lead Generation Generation Leads Lead 48

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership.

Sales Management 94

Sales Management Lead Ranking Lead Scoring Sales Qualified Leads 94

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Why is this important? This is the trickiest part.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. According to Pew Research Center , 68 percent of all adults in the United States use Facebook.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Zoominfo

DECEMBER 19, 2018

Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel! Featured Video: How to Add Facebook Purchase Pixel Event Code. Marketing TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Google Keyword Tools. Google Trends.

Budget Programs 81

Budget Programs Research Software CMO 81

Optinmonster

DECEMBER 4, 2019

By 2022, video consumption will take up 82% of internet traffic. All smart marketers know that using videos is one of the best digital marketing best practices. In 2019, 87% of marketers are using videos in their digital marketing plan, and it’s working for them. Which keywords have the highest traffic?

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

The Marketing Blender

APRIL 5, 2022

Several key ways B2B digital marketing differs from B2C can be seen in campaign structuring, lead generation, and measurable results. One of the most significant ways B2B digital marketing differs from B2C is how leads are generated. You’ll need to layer on the tactics.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Zoominfo

OCTOBER 5, 2021

Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel! Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SmartBug Media

MARCH 19, 2021

Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Participate in a targeted LinkedIn or Facebook group. But link building is not easy. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Bottom line, the fixed position in SERPs (i.e.,

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

BenchmarkONE

FEBRUARY 1, 2023

Content fuels your online marketing channels. The content on your blog can form the basis of bite-sized content that can be used on your social media platforms , such as Facebook and Twitter. Keywords are also critical to consider as a part of your content strategy. Help your potential clients find you!

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

The Lead Agency

JUNE 2, 2019

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Outgrow

JANUARY 22, 2020

Soon he shifted to affiliate marketing in order to avoid customer service. They sparked the affiliate in him and taught him the right keywords to use. Since then he has spoken about affiliate marketing at various conferences. Today, most of his traffic comes from Facebook Ads and Push Ads. Create traffic first.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members. Online Lead Generation – 54,553 members. Arguably one of the most critical aspects of B2B marketing.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Predictive Response

MARCH 1, 2019

Digital Content Marketing. Research keywords and the latest trends in your market using tools such as Google Trends. Social media marketing has become one of the most popular methods to use for professionals in the advertising industry. Content is still king for many website and brand owners. Chatbot/Automated Messaging

Effectiveness 49

Effectiveness Paid Search Agency PPC Business 49

LEADership

OCTOBER 8, 2013

Over the past 5 years or so, marketers have largely been obsessed with ways to drive more traffic online. Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic.

Conversion 40

Conversion B2B Thought Leadership Lead Ranking Lead Scoring 40

KoMarketing Associates

DECEMBER 30, 2019

How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. It shows us just how difficult it is becoming to compete in Google when Google is hogging the majority of traffic. The answer…a lot! Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Valasys

SEPTEMBER 12, 2019

In the previous parts of the blog post, we delved into details towards defining & measuring the vital KPIs for Facebook & Twitter. Instagram is projected to contribute to a quarter of the total Facebook ad revenue at the end of the year 2019, a number which will rise up to 30% in 2020 (Source: recode.net).

Paid Content 40

Paid Content Click Rate Cost Per Click Social Media 40

Adobe Experience Cloud Blog

MARCH 14, 2011

by Maria Pergolino Online marketing has become a cornucopia of opportunities for B2B marketers. Because digital media has been proven so effective in the lead generation process, many companies are pouring dollars into the marketplace, believing they’ve found a demand generation goldmine.

Analytics 48

Analytics Marketing Analytics Tools Demand Generation Agencies Demand Generation 48

Atomic Reach

MARCH 18, 2019

Also, PPC has shown at least 50% more conversions than organic web traffic. Bryan Eisenberg is a pioneer and an international authority in online marketing. He is an advocate of digital storytelling and an expert in seasoned growth marketing. Susan Wenograd is an expert in paid search and Facebook ads.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Envy

MARCH 25, 2019

Whether offline or online - networking, ensuring you are active and up to speed on what’s going on in the ecosystem is critical to success. The sales-marketing divide. For all the love of political correctness and common understanding, I maintain that the divide (and friction) between sales and marketing is as strong as ever.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hinge Marketing

JULY 2, 2015

Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms.

Work Management 48

Work Management Marketing Management Online Marketing Marketing Proposals 48

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

DECEMBER 9, 2010

Be sure to name it using a keyword-rich headline, and include your resource box with links to your blog , website and ezine sign up page. It can be a lead generator, delivered as a digital download or ebook. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list.

Tips 100

Tips Content Marketing Autoresponders Digg 100

KoMarketing Associates

MAY 3, 2022

Importance of Tracking Content Marketing Metrics for B2B Marketers. The most important reason to track content marketing metrics is to understand what types of content your users actually respond to. Tracking metrics like traffic and engagement, provides insights into what topics and formats your prospects prefer.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

JUNE 2, 2010

Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Do these 2 things and you will find valuable leads. In this post I will explain the 4 most common mistakes marketers make.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

Search marketing includes Search Engine Optimization and Pay-Per-Click. Search Engine Optimization (SEO): a process geared towards increasing website traffic from search engines via un-paid search results. Pay-Per-Click (PPC): A form of Internet advertising, in which the ad sponsor only has to pay for actual traffic to the website.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

PureB2B

JUNE 14, 2016

However, the increasing adaptation of e-commerce and online shopping among consumers makes it clear that a business stands to gain quite a lot by investing in a local online marketing strategy. With so many online tools available, you don't need to be an IT expert to start reaching your community online.

Lead Generation 62

Lead Generation Paid Content Lead Ranking Lead Scoring 62