article thumbnail

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. Yet he owns the first five pages of Google for his identity.

article thumbnail

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. CRM vendor RightNow offers something similar under the label of Cloud Links. -

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

article thumbnail

Facebook’s March to China, and 3 Other Stories You Should Read

Contently

The result is the cynical cycle of growth, addiction, tracking, and monetization that we’ve seen play out with both Facebook and Google, whose founders were initially anti-advertising before succumbing to the awesome financial windfall it promised. This week’s standout is a profile on the gossip blogger and personality Lainey.

Jigsaw 60
article thumbnail

How to Successfully Mine Your Social Media Data

Sprout Social

Let’s take a look at the most popular native tools: Facebook Insights. For those who own a Facebook business page , you can analyze some KPIs within the social network. The most essential Facebook metrics include: Engagement: This metric shows you the the number of post clicks, Likes, comments and shares within the last seven days.

article thumbnail

New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

This gives prospects a generally positive feeling towards the company even if no personal relationships are created. The idea is to make it easier for the sales person to see patterns and then to drill into the details. At a minimum, it keeps the company in the consideration set during the early stages of the buying cycle.

Eloqua 120
article thumbnail

DemandBase Creeps Up the Value Chain

Customer Experience Matrix

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. It’s a perfectly reasonable business, but not one I find especially exciting.