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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

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Social Enterprise is now a reality – Welcome to Dreamforce 2012

Adobe Experience Cloud Blog

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Chatter Service : This is like Facebook chat but with customers- potentially reducing service costs. Chatter Now : Think Facebook chat.

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The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

Adobe Experience Cloud Blog

They include: Jigsaw, Hoovers, Pivotlink, On24, Demandbase, and Marketo. Sign up on Facebook or just stop by! Details: Brought to you buy a slew of great sponsors- Marketo, Jigsaw, On24, Pivotlink, Hoovers, Demandbase- All you have to do to attend is register at The Marketing Cloud website. .

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Lessons for Sales and Marketing from Cloudforce San Jose

Adobe Experience Cloud Blog

Facebook reached 50 million users in 5 months. Jigsaw is not just about mass quantity of emails – it’s about accurate data. To set the scene, let’s review some of the statisticss Jigsaw provided: 70% of your leads/contacts need updating. The Internet took 4 years. This type of change causes people to pay attention.

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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

21 Tips & Other Impressions from the Marketo User Summit , October 14, 2010 Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Duplicate your Twitter Strategy on Facebook. Facebook (128). Marketo (37). Jigsaw (10). It’s all heady stuff.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

How will the Salesforce/Jigsaw acquisition change the B2B industry? Could Facebook become a Lead Nurturing platform? But Facebook? Facebook (91). A Marketer’s Guide to Facebook’s New Social Plugins , April 22, 2010. Could Facebook become a Lead Nurturing platform? April 6, 2010.