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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. CRM vendor RightNow offers something similar under the label of Cloud Links. -

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

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Facebook’s March to China, and 3 Other Stories You Should Read

Contently

The result is the cynical cycle of growth, addiction, tracking, and monetization that we’ve seen play out with both Facebook and Google, whose founders were initially anti-advertising before succumbing to the awesome financial windfall it promised. Undeterred, Mark Zuckerberg has made it his mission to bring Facebook to China.

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

To yet another, it is a metric from Facebook. ROI Version one: Our $20,000 Facebook campaign drove 1,546 new likes. Whitepaper All whitepaper means anymore is a PDF from marketing. A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers.

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How to Successfully Mine Your Social Media Data

Sprout Social

Let’s take a look at the most popular native tools: Facebook Insights. For those who own a Facebook business page , you can analyze some KPIs within the social network. The most essential Facebook metrics include: Engagement: This metric shows you the the number of post clicks, Likes, comments and shares within the last seven days.

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Social Enterprise is now a reality – Welcome to Dreamforce 2012

Adobe Experience Cloud Blog

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Chatter Service : This is like Facebook chat but with customers- potentially reducing service costs. Chatter Now : Think Facebook chat.

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