Remove internet long-tail
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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. The Internet has become more like an Oscar after-party than it is like the airport Ramada. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect.

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Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Before long, hundreds of email replies stream in. Long-Tail Blogger Outreach Campaign Execution.

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