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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

You may be interested in learning a new skill but unsure it’s the right fit or unfamiliar with the expectations of roles associated with it. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Facebook Blueprint eLearning Courses / Certifications.

Training 185
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Why SEO Is The Key To Successful Marketing

Marketing Insider Group

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. PPC stands for Pay-Per-Click. Last but certainly not least, in order to master the art of search engine marketing, you need to understand SEO concepts like tagging, url composition and anchor text. But now it’s your turn.

SEO 100
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2011 B2B Marketing Trends

Webbiquity

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Share this on Facebook. Tweet This!

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

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SMX West 2017 Day 1 – Google Assistant, Advertising in Google Maps, Offline Attribution

QuanticMind

QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. Programmatic also appears to be on the rise, with display spending exceeding that of search due to Facebook, Google Display Network, native ads and programmatic.

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So Long, Third-Party Advertising?

Unbounce

Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to PPC campaigns on platforms like Facebook and Instagram. We’re talking about far-reaching privacy trends that may have you rethinking traditional PPC models. Why all the fuss about Facebook then?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Interesting read and comparison. Interesting read and comparison. Maybe sampling and demos on location will fit better. RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media [link] [link] Cartney McCracken Interesting perspective! If you can type a sentence, you can relate to people on Twitter and Facebook.