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NOVEMBER 16, 2012 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs. But as a PPC ad platform, Facebook is fundamentally different.
| | WEBBIQUITY
JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook.
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| | DELICIOUS B2BMARKETING
DECEMBER 11, 2012 A 50-Point Checklist For Creating The Ultimate Landing Page
Are you providing a sample (preview of first chapter etc.) Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. And you gave me an idea about using light boxes to hide some information which is only interesting for people paying through installments. Landing Pages for PPC. Facebook.
| | WEBBIQUITY
MARCH 27, 2013 26 Outstanding LinkedIn Tips and Tactics
Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. In general, groups are very engaging and allow for great communication between professionals interested in the same topic.” by PPC Hero. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? ’”.
| | BUZZ MARKETING FOR TECHNOLOGY
SEPTEMBER 30, 2008 Make Your LinkedIn Profile Work for You | chrisbrogan.com
It’s not the best paragraph ever written, but it’s definitely clear in explaining my core interests. The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. The great thing about these king of groups is that invites are welcomed and you can introduce yourself to a lot of interesting people. found your sample profile… er… dry. Interesting Read :). About.
| | B2B MARKETING INSIDER
OCTOBER 4, 2011 Why SEO Is The Key To Successful Marketing
And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. PPC stands for Pay-Per-Click. It also includes a foreward by freelance blogger and marketing consultant Kristi Hines ( @kikolani ) and some extra quick start guides, sample frameworks and more… Another Great Example of Content Marketing. Everyone uses a search engine!
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WEBBIQUITY 2011 B2B Marketing Trends
| WEDNESDAY, DECEMBER 1, 2010
The summary reveals no shocking surprises but a few interesting
trends: 78% of marketers identified “generating high-quality leads as their top priority, while 44% said the same for “generating a high volume of leads (so generating low-quality leads is a priority for some marketers? Tactics like telemarketing, PR and PPC
advertising fell predominantly into the “somewhat effective camp. Share this on Facebook
. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Strange.). Both figures were up slightly, but similar to last year. MORE >>
HUBSPOT 40 Essential SEO Terms Marketers Should Know [Glossary]
| MONDAY, DECEMBER 12, 2011
Having links to your site in social bookmarking sites is a sign to crawlers that your website content is interesting
to people. This is often displayed on search engine results pages below the page title as a sample
of the content on the page. PPC
( Pay-Per-Click ) - Advertising method in which an advertiser puts an ad in an online advertising venue and pays that venue each time a visitor clicks on his/her ad. Facebook
, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. 40 SEO Terms You Must Know! Add ALT text to images whenever possible. MORE >>
HUBSPOT 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
| MONDAY, JANUARY 14, 2013
Ideally, candidates will meet these requirements and have prior experience or interest
in your industry. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook
, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook
, YouTube, LinkedIn, Google+, etc. An analytical mind and interest
in using data to optimize/ scale blog marketing strategies and tactics. Definitely! Maybe not. MORE >>
B2B MARKETING ZONE POSTS Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
| WEDNESDAY, JULY 7, 2010
We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests
vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. What’s a Facebook
fan worth? I’ve had a few clients ask me recently what a Facebook
fan is worth. MORE >>
HUBSPOT 7 Expert Email Marketing Tips You're Probably Missing Out On
| THURSDAY, JUNE 7, 2012
-Based: Create an evolving list of everyone who downloaded content on a particular topic, then make sure your emails to that list match that interest
area. email, social, ppc
, etc.). For Facebook
: [link] [link]. Choose a List Segment: Think of this as your sample
size. Establish Baseline Metrics: Note the email marketing metrics you'll need in order to determine success in your test such as your open rate, deliverability rate, unsubscribe rate, and click-through rate for that particular sample
. You’ve conquered the click-through. MORE >>
- Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies DELICIOUS B2BMARKETING | MONDAY, JUNE 22, 2009
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