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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs. But as a PPC ad platform, Facebook is fundamentally different.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

When launching a major new product or service, the app notification tactic may aid in gaining interest quickly. This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Ensure PPC campaigns have funnels and UTM tracking in place in order to measure success throughout the duration of the B2B buying process.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas.

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Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

very clever twist on a horror classic. 3 PPC Fails That Can Hurt Your Brand by ClickZ. Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV. Really.

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Why SEO Is The Key To Successful Marketing

B2B Marketing Insider

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. PPC stands for Pay-Per-Click. It also includes a foreward by freelance blogger and marketing consultant  Kristi Hines ( @kikolani ) and some extra quick start guides, sample frameworks and more… Another Great Example of Content Marketing. Everyone uses a search engine!

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How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

Hubspot

Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Interesting visuals. If you already have a list of people you know will be interested in your offer, that's great. Interested in Google AdWords? or maybe that's just me. Don't panic.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Ideally, candidates will meet these requirements and have prior experience or interest in your industry. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Content samples that demonstrate writing skills.

A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. Can you believe 2013 is almost over? Pin ‘em! Ebooks?

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

It’s not the best paragraph ever written, but it’s definitely clear in explaining my core interests. The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. The great thing about these king of groups is that invites are welcomed and you can introduce yourself to a lot of interesting people. found your sample profile… er… dry. Interesting Read :). About.

2011 B2B Marketing Trends

Webbiquity

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Share this on Facebook. Strange.). Want to know more? Share this on Bebo. Digg this!

Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

WindMill Networking

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Furthermore, with Empire Avenue’s new profile pages user interface , you can get a snapshot tag cloud of each person’s interests. minutes Empire Avenue 25.1 minutes YouTube 17.8

Confessions of a Google Spammer

Hubspot

We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. 30am: Check in with my partner and employees, Facebook, and chat with my two journalist friends in Beijing. worked a maximum of 10 hours a week. they asked.

7 Expert Email Marketing Tips You're Probably Missing Out On

Hubspot

Interest-Based: Create an evolving list of everyone who downloaded content on a particular topic, then make sure your emails to that list match that interest area. email, social, ppc, etc.). For Facebook: [link] [link]. Choose a List Segment: Think of this as your sample size. You’ve conquered the click-through. You’re sultan of the subject line.

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Having links to your site in social bookmarking sites is a sign to crawlers that your website content is interesting to people. C. This is often displayed on search engine results pages below the page title as a sample of the content on the page. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. 40 SEO Terms You Must Know! Directory and Dmoz.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample.  But Plato, the pick of Greece’s golden generation… Read more… Neil Stoneman | October 14th, 2008 | no comments Good Reasons to do Social Networking in a B2B Environment Social networks are extremely interesting things.  They give an online home to folks with common interests and hobbies - like staying in touch with one another or following Metallica. Interestingly, only two of them are driven by rational decision-making. Come and get it!

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. Facebook vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. What’s a Facebook fan worth? Facebook (165). Activity on Facebook by Age [Infographic] , May 31, 2010.